The Diamond Producers Association (DPA) has called upon designers working with jewellery retailers to showcase their jewellery collections crafted with natural diamonds during Season 3 of The Real Cut at the largest lifestyle event in the country - Lakme Fashion Week – Summer/ Resort 2020.

The Real Cut is a unique platform developed by the DPA in collaboration with the LFW for young and emerging diamond jewellery designers associated with jewellery retailers from across India to reach the fashion industry globally. The collections of the selected designers will be showcased during various shows at the LFW.

All designs submitted must work with pret wear / everyday wear clothing and not bridal wear, the DPA said.

Designers who have been practicing jewellery designing for a minimum of three years and a maximum of eight years with one or more Indian jewellery retailer are eligible to participate.

The organisers clarified that a jewellery retailer, for the purpose of this programme, is defined as a business entity which has at least one physical (on-ground) commercial retail outlet. Further, the jewellery brand should not be selling lab-grown diamonds or moissanites under the same brand name or in the same retail store where natural diamonds are being sold.

Entries received will be reviewed by a special jury. All selected designers will be paired with a fashion designer and will have to plan looks for 16 models who will showcase 16 ensembles during the event.

DPA stressed that the designs should incorporate innovation with diamond and techniques as well as the creative process and methodology towards conceptualizing the range.

A diamond jewellery designer must position herself or himself no less than an artist, using everyday wear diamond jewellery, with each diamond not exceeding 20 cents, for translating a strong concept into an artistic composition of form, shape, colour and pattern. The diamond elements should be thoughtfully presented in a balanced manner, with self-driven critical judgment on the scale between excess and minimalism. The focus needs to be on celebrating this billion year old miracle of nature through the design, the DPA added.

The diamond jewellery designers must question and challenge conventional norms in jewellery and push the boundaries for creative experimentation and exploration using design techniques from other relevant creative disciplines such as art, music, sculpture, etc.

The diamond jewellery designers must demonstrate qualitative obsession with fundamental parameters of construction of the diamond such as craftsmanship, detailing and finishing through the images submitted from the existing or previous collection.

To register visit - http://lakmefashionweek.co.in/home/therealcut_registration.

The last date of sending applications is January 5, 2020.