De Beers’ diamond brand Forevermark recently unveiled its Trend Report for 2020 which has been developed at Forevermark’s Design and Innovation Centre in Milan. The two key themes that the Centre has identified, in order to “inspire and shape desire for diamonds for Spring Summer 2020”, are: Urban Nature and Open Mind.

Urban Nature combines the shapes and silhouettes of various urban objects – from buildings to bicycles – with botanical forms like leaves and tendrils and flowers. The jewellery fashioned from these takes its tones from a subdued yet effective palette of a range of greens, black and a muted shade of blue; with silver and gold.

“With many of us now living in urban environments, jewellery that suggests a harmonious connection to the natural world speaks to our hope for a positive future,” said Forevermark.

Describing the collection, the company said: “Spectacular settings hold beautifully cut diamonds in designs that entwine fingers, cascade from ears and lovingly embrace wrists and necks.”

Open Mind, on the other hand, is a vibrant celebration of life, and described in the trendbook as: “an ode to those free spirited individuals who have unbounded curiosity about the world around them. Filled with joie de vivre, they crave life affirming experiences; they advocate freedom of existence, and reject unhelpful labels or stereotypes.”

And so, one sees a giddy panorama of peaches and pinks, blues and mauves and yellow and a hint of teal green splashing across the mood board.

“As new design boundaries are explored and pushed, playful, experimental forms emerge. When baguette diamonds take centre stage, scintillating silhouettes are the thrilling result,” said Forevermark of the collection.

Federica Imperiali, Head of New Product Development at Forevermark commented: “From finding personal fulfilment, and creating meaningful design, to protecting our precious planet, and the value of empowerment and acceptance, the Forevermark 2020 Trend Book speaks to important truths about the choices we make as we live our lives, and the legacy we wish to leave.”

She added: “The trend Urban Nature is a whole philosophy of life whose ethos is the protection of our beloved planet. In designs where urban drama and nature’s bounty come together, we are reminded of the beauty that grows when perfect harmony is achieved. As for Open Mind works on many levels is what makes it such an important and relevant concept right now. It is a reminder to protect our liberties, whilst at the same time seizing life’s opportunities and celebrating them with a happy-go-lucky vibe.” 

Pic Cap: A glimpse of the Urban Nature collection

Pic courtesy: Forevermark