De Beers’ diamond brand Forevermark, recently launched an exclusive boutique together with Indian Gem & Jewellery Creation, a leading jewellery brand in Kolkata.

This is the second Forevermark Boutique in the city. Such boutiques exclusively retail Forevermark diamonds presented in a wide variety of elegant cuts, set in designer jewellery or offered as loose stones.

“Forevermark diamonds are the world’s most carefully selected natural diamonds, while Indian Gem & Jewellery Creation is known for offering innovative jewellery to its customers,” Forevermark said in a statement announcing the launch. “The solidarity of these two brands has brought about an ideal collaboration to offer hallmark diamond jewellery with the assurance of having the most beautiful, rare and responsibly sourced diamonds at the Forevermark Boutique.”

Present at the launch, was popular actress Mouni Roy, who was adorned with exquisite Forevermark jewellery. Speaking on the occasion she said, “It is truly an honour to associate with Forevermark and Indian Gem & Jewellery Creation to launch their exclusive boutique in Kolkata. Knowing that each Forevermark diamond is inscribed with a unique identification number, is natural, hand-selected and comes with a promise of being beautiful, rare and responsibly sourced makes me feel extra special to wear this beautiful piece of jewellery today. I am sure all the gorgeous women of Kolkata will adore these stunning diamond pieces.”

Highlighting the partnership, Pramod Dugar, Chairman, Indian Gem & Jewellery Creation said, “With the success of the first boutique, we are proud to launch the second Forevermark boutique at Salt Lake City. It is our privilege to be associated with a trustworthy brand like Forevermark that provides you with the most genuine, natural and beautiful diamonds, while we are known for our quality, creativity and integrity. Using Forevermark diamonds in our designs will further increase our credibility with our customers as well as enhance our designs. This is a huge milestone for us to achieve along with Forevermark and we look forward to many more such associations.”

Sachin Jain, President, Forevermark said, “Forevermark is proud to associate with Indian Gem & Jewellery Creation to launch the second Forevermark boutique in Kolkata. The beauty of the association is that we share similar brand values and ethos. With the launch of this exclusive Forevermark boutique, we aim to provide customers a modern retail experience by displaying the best mix of traditional and contemporary collections that the brand has to offer. We look forward to a long-standing relationship with them.”

Prayas Dugar, MD, Indian Gem & Jewellery Creation said, “We are associated with Forevermark since Day 1 and it is our privilege to have opened the second exclusive store with them.” 

Pratik Dugar, Director, Indian Gem & Jewellery Creation said, “We are glad to open the second such store format in the city. We plan to expand further in coming years in Kolkata and in the Eastern region in cities such as Guwahati, Ranchi etc.”

The boutique houses all the exclusive Forevermark collections including Millemoi, Black Label Collection, Tribute, Half Carat Collection, Rac & Stac, the Close Setting Collection, amongst others.  

Pic Cap: Filmstar Mouni Roy (centre) seen at the launch with (frm lft) Pramod Dugar, Prayas Dugar, Pratik Dugar and Sachin Jain