Jared®, one of the store brands of Signet, seen as the world’s largest retailer of diamond jewellery, recent announced the launch of its new concept store in collaboration with James Allen.

“The Frederick, Maryland store combines the best of both retailers: Jared’s professional diamond consultants and trusted customer service and James Allen, one of the largest online diamond and bridal jewellery retailers,” the Company said announcing the move. “Together, they will deliver an unparalleled consumer experience.”

Bill Brace, CMO of Signet and Executive General Manager of Jared® commented:  “At Jared®, we are very proud to be more than a store that sells beautiful jewellery. We are passionate and dedicated jewellers who delight in helping guests express their affection. Our collaboration with James Allen allows Jared® the opportunity to create a new and richer experience for our customers and create a modern environment for jewelry shopping.”

Jared®, describing itself as “The Galleria of Jewelry”,  works closely with customers “who dare to show the depths of their unwavering love and devotion through a beautifully designed and selected piece of jewellery”, the Company emphasised; while James Allen is known for its exceptional collection of more than 250,000 independently certified high-quality loose diamonds in every popular shape and carat weight.

The new Jared® x James Allen concept store, the Company says, “provides an updated environment that is a significant, yet welcome, departure from a traditional jewellery store”’ this creating an “elevated” omnichannel shopping experience.

The store is specifically targeted towards   those shopping for Bridal jewellery and who want “a more tactile experience”, providing as it does a hands-on product experience that encourages customers to “touch and try on” at the James Allen Gathering Table. The store offers a wide range of engagement ring samples, stone replicas and settings, from which customers can find their ideal style.

“The space includes traditional case displays for browsing, but with a unique approach,” Jared® described. “Each case opens in the front and guests have the ability to walk around the display for a full view from all angles. Jewellery consultants work side by side with guests rather than the traditional “behind the case” position.”

Customers can also take a break at the Jared® Coffee Bar.

Dedicated to the highest quality and unparalleled craftsmanship, Jared® offers the latest and exclusive curated collections. And there is an entire range of special offerings.

The exclusive Chosen by Jared® offers  a vast array of centre stones and settings; Brilliant Moments® is the perfect way for customers to mark milestones in their lives, and has a collection of timeless diamond jewellery with hand-selected diamonds set in 14k gold; The Hearts Desire® collection is the “perfect expression of a deep, devoted love”,  with jewellery featuring  ideal cut diamonds set in 18k gold, while earrings and pendant necklaces “complete the statement made by her wedding and engagement rings”.

Finally, the Love’s Radiance® collection features “a beautiful circular arrangement of diamonds that create a great deal of sparkle”, and this meticulously curated selection of pendants, earrings, bracelets and rings is ideal for both, gifting as it is for self-purchase.

Apart from all this, Jared® also works with world-renowned designers to bring guests exclusive pieces of jewellery.

The exclusive designer collections offered by Jared® include those of: Vera Wang (the WISH® collection); exclusive pieces from Le Vian®; and The Shy Creation collection, curated for the modern woman who wants to proclaim her own style and independence, offering fashion-forward gold and diamond jewellery.

Pic Cap: The new Jared® x James Allen concept store in Maryland, USA

Pic Courtesy:   Business Wire