Pandora recently announced some changes to its top management.

The Company’s Board of Directors has appointed Peter A. Ruzicka as the new chair of the Board  with effect from January 1, 2020.

“Peder Tuborgh will step down both as member and chair of the Board of Directors on 31 December, 2019,” the Company stated.

The Company has also appointed Carla Liuni, former Vice President of Global Marketing & Communication at Bulgari, as Chief Marketing Officer. She will be reporting directly to CEO Alexander Lacik, and will also serve on Pandora’s Executive Leadership Team.  

Seen as a seasoned luxury and FMCG executive, Carla  has a successful track-record of driving growth in global brands across luxury, premium and mass market businesses.   

Prior to  joining Bulgari in 2015, she spent almost 20 years at Procter & Gamble, where she was general manager for the Prestige division, which included fragrance, makeup and skincare brands such as Dolce & Gabbana, Gucci and Hugo Boss. At P&G she also held other brand, sales and general management positions, running businesses across Europe and Asia.

Carla Liuni will join Pandora in March 2020; at which time current interim CMO Jesper Damsgaard will transition to a new role after the handover.

“As part of our turnaround programme, we are significantly stepping up our marketing investments and have just relaunched our brand to improve relevance for consumers,” said CEO Alexander Lacik. “Carla has a unique profile which combines mass market brand building with the ability to create the aspirational and desirable worlds of luxury goods. She is a passionate and energetic leader, and I am very happy she will take this critical role in our leadership team.”  

Carla commented: “Pandora is a leading global brand that touches the lives of millions of consumers with a unique proposition. The company is now on an incredibly exciting transformation journey to drive brand relevance as the centrepiece of its turnaround, and I look forward to joining the team and contributing.”