Dec 02, 2015

Forevermark Partners with US Luxury Watch Retailer Tourneau

Forevermark, the high end diamond brand from the De Beers Group of Companies, has partnered with Tourneau, the USA’s leading luxury watch retailer for over a century. Diamond jewellery with Forevermark diamonds will now be available at Tourneau’s flagship New York TimeMachine location and Tourneau.com, the two companies announced in a statement released yesterday.

Subsequent plans to expand to other locations have also been announced, beginning with Copley Place in Boston, slated for early 2016. This partnership will offer Tourneau customers additional product and gifting options, while providing Forevermark diamonds at the coveted Madison Avenue location, synonymous with luxury, the release said.

"Tourneau's 115 years of service coupled with Forevermark's rich heritage as part of The De Beers Group of Companies make this a perfect partnership," says Ira Melnitsky, CEO of Tourneau. "We are excited to be able to add Forevermark diamonds to our world-class portfolio of luxury timepieces, further enhancing our customer experience just in time for the holiday season."

The Forevermark collection at Tourneau will include a selection of earrings, rings, pendants, and bracelets, as well as statement and red carpet pieces from the Forevermark Classics, fashion, high-end jewelry and bridal collections. Ranging from the classic solitaire ring to the two and three-stone ring, solitaire necklace and line bracelet, each unique piece will feature Forevermark diamonds set in platinum, 18K yellow or white gold.

"Forevermark is thrilled to be the first diamond brand offered in Tourneau's iconic TimeMachine location on Madison Avenue," says Charles Stanley, President of Forevermark, US. "This exciting partnership builds upon both of our strengths. Tourneau's long established reputation for selling the finest luxury watches and servicing clients' individual needs combined with Forevermark's diamond expertise will provide customers with the reassurance that they are purchasing the highest quality diamonds, which they can feel proud to own and wear forever."