Oct 26, 2020

Natural Diamond Council Partners With First-ever Digital Lakmé Fashion Week

The National Diamond Council (NDC) continued its association with India’s premier fashion platform, Lakmé Fashion Week (LFW), to support its first ever digital season that ran from 20th-25th October 2020. The NDC aims to strengthen its offerings through the third season of its partnership with LFW.

NDC’s digital platform aims to be the go-to digital publisher for innovative content, covering all that’s new and exciting in the industry positioning natural diamonds as aspirational and a luxury, making them perfect for celebrating life’s real moments and bonds. With that in mind, NDC supported LFW and shared exciting content from the world of luxury and fashion for its consumers. It aimed to unravel the unique love for diamonds by the fashion world through the lens of stylists, models and other talent of the industry.

Commenting on the NDC’s objective to make natural diamonds an integral part of the luxury fashion segment, Richa Singh, Managing Director – India, Natural Diamond Council, said: “NDC partners with yet another season of the LFW to build content which showcases diamonds’ versatility to be paired with all outfits Indian or Western. Natural diamonds are perfect heirlooms to celebrate life’s precious moments and they epitomise slow fashion.”

The new digital platform www.onlynaturaldiamonds.in focuses on inspiring and educating consumers globally about the values and heritage of natural diamonds as well as promoting their desirability. Through the festive season, NDC will bring together a host of educational content on their website to mark the various occasions. This will mark the celebrations and increase transparency in the dissemination of information among the trade community. The website offers insightful coverage under six key pillars connecting the natural diamond world: ‘Epic Diamonds’, ‘Hollywood & Pop Culture’, ‘Love & Diamonds,’ ‘Style & Innovation,’ ‘Diamonds 101’ and ‘Inside the Diamond World.’

The NDC informed that the newly introduced trade portal enables retailers to be well-informed and equipped about their business in an ever dynamic working environment. The NDC ambassadors get a preview to a host of assets and information as well as a platform to showcase their designs and brilliance. The platform connects retailers with designers pan India and brings them a step closer to consumers.  

Caption: A promotion for the inaugural digital edition of Lakme Fashion Week featuring @onlynaturaldiamonds

Image courtesy: Lakme Fashion Week/Instagram