Pune-based jewellery retailer PNG Jewellers has re-signed Hindi film icon Madhuri Dixit as its brand ambassador to represent the brand globally and across India for the next two years.

Madhuri Dixit will feature in PNG Jewellers’ upcoming advertising campaigns, social media content, and other brand promotional activities, starting with the Gudi Padwa campaign.

Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “We are delighted to have Madhuri Dixit as our brand ambassador, and we look forward to working with her over the next two years. Our association with Madhuri goes back a long way. She and her family have been our customers for many years. She is still India’s sweetheart and a dancing diva beyond competition. Her values are aligned to ours as well. This association will help us to strengthen our brand’s image and consolidate our position in the Indian and global jewellery market. Her presence in our ecosystem is an invaluable asset as we move into the next phase of growth. PNG Jewellers will be launching at least 5 more stores in the next financial year.”

Madhuri Dixit said, “I am honoured to be associated with PNG Jewellers, a brand that is synonymous with craftsmanship, tradition, and elegance. I have always admired PNG Jewellers’ stunning jewellery collections, and I am excited to be part of their journey once again. I look forward to representing the brand and connecting with PNG Jewellers’ customers worldwide!”