Jun 17, 2015

Dia MIrza Launches Platinum Evara at Jos Alukkas in Hyderabad

Recently wed Bollywood actress Dia Mirza and her husband Sahil Sangha unveiled a new wedding jewellery range from the Evara Platinum Blessings collections at the Jos Alukkas store in Hyderabad. The actress’ mother Deepa Mirza was also present on the occasion and blessed the couple with Sahil receiving a chain and bracelet, and the actress getting a necklace and earring set.

Evara Platinum is a recent introduction to the evolving bridal jewellery market and offers collections suitable as gifts for the bride and groom. The collection has been designed keeping in mind the design aesthetics of the modern bride and groom, and can be worn beyond the wedding on other occasions as well.

Sharing her joy on receiving Platinum Blessings from her mother, Dia Mirza said, “Evara is the perfect expression of the blessings of everlasting love we wish to always have with us as a couple and is rightly embodied in this beautiful platinum jewellery that we have received.”

Sahil Sangha said, “This gift from Dia’s Mom once again seals our commitment with a promise of eternal love.”

Varghese Alukka, MD, Jos Alukkas Jewellery said, “The jewellery buying pattern in India has been evolving in the past few years and platinum has been gradually gaining popularity. The designs and the campaign for Platinum EVARA inspires a deep emotional connect - as a gift of love from parents to the bride and the groom.”

Speaking at the launch, Vaishali Banerjee, MD, India, Platinum Guild International said, “We are very pleased at the way Platinum Evara has been received by the consumers and the trade, considering that the category is at its preliminary stages. Through our research we have understood that there is huge appeal for platinum amongst young brides and parents.”

Pic Caption: Varghese Alukka, Vaishali Banerjee, Dia Mirza, Deepa Mirza, Shail Sangha at the launch of Platinum Evara at Jos Alukka Jewellery


Name Post Date
Dia MIrza Launches Platinum Evara at Jos Alukkas in Hyderabad 17-06-2015