{"id":10093,"date":"2021-07-16T18:05:22","date_gmt":"2021-07-16T12:35:22","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=10093"},"modified":"2021-07-16T20:20:55","modified_gmt":"2021-07-16T14:50:55","slug":"passion-play","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/passion-play\/","title":{"rendered":"Passion Play"},"content":{"rendered":"\n

Nour Jahan is on a mission to expand her family\u2019s jewellery business beyond Gen\u00e8va and the Middle East, but with her signature touch.<\/em><\/h4>\n\n\n\n

Jahan Gen\u00e8ve has been in the business of fine and high jewellery making for nearly 170 years. \u201cMy ancestors, the Jahan dynasty, gained the trust of many members belonging to the royal houses in the Middle East and beyond,\u201d says the eighth-generation designer. Their business has thrived and today has a global presence offering fascinating designs to new generations of clients, adds Nour.<\/p>\n\n\n\n

Interestingly, she is also the first woman jeweller in the Jahan family. Each generation, observes Nour, brought something new to the family business \u2013 and she decided to do things her way. \u201cBeing born into the world of Jahan, I instantly knew it was something that I wanted to be a part of, which is why I decided to create my own line. I always had in mind that my designs should be contemporary.\u201d<\/p>\n\n\n\n

She recalls fond memories of her creative journey from her childhood: after class, she would often head straight to their workshop and observe her uncle Shahpour Jahan, CEO of Jahan Gen\u00e8ve, at work. \u201cI would sit by his side watching him analyse the gemstones and refining his designs. He played a huge role in inspiring me with his devotion to the craft as well as his attention to detail.\u201d Nour would take her designs to Shahpour, who would then advise her on how to improve the jewellery as well as what she needed to do before he could make the piece.<\/p>\n\n\n\n

 When she had enough pieces to showcase, she debuted the collection at an important jewellery exhibition, and all the pieces were sold out. This spurred the young designer to create pieces with a distinct aesthetic and launch her own line in early 2020.<\/p>\n\n\n\n

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The linear pendant and bangle from the Jolie collection are embellished with fancy-cut diamonds by Nour by Jahan<\/figcaption><\/figure><\/div>\n\n\n\n

Diamonds, rubies, sapphires and emeralds are precious gemstones she likes to use in her gold fine jewellery. \u201cI like to use traditional gemstones in new and inventive designs. My design aesthetic is focused around combining movement with an elegant, modern design.\u201d She admits to being very \u201cfortunate to have decades of expertise\u201d to draw on for \u201ctechnically complex pieces\u201d in her Dancing Diamonds and Play collections. \u201cEach centrepiece diamond in the Play series is suspended in an innovative and unique invisible setting, allowing the stones to move, play and catch the light as you wear the piece,\u201d explains the jeweller, whose earlier collections include Jolie, Play, Kiss, Dancing Diamonds and her signature namesake (Nour) creations. <\/p>\n\n\n\n

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The Dancing Diamonds watch by Nour by Jahan<\/figcaption><\/figure><\/div>\n\n\n\n

The latest offering, Passion, is embellished with rubies and sapphires and accented with diamonds \u2013 all set in custom blue and reddish-pink hued gold. The line includes earrings, rings, bracelets, chokers and jewelled timepieces. \u201cFor this collection, I have created complete sets which focus on the splendid colour of the gemstones and celebrate them in their full glory.\u201d Jewellery watches are a key part of her collections. Watches, she informs, represent the Swiss heritage, which the house of Jahan has always focused on.<\/p>\n\n\n\n

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A sapphire and diamond watch from the Passion collection by Nour by Jahan<\/figcaption><\/figure><\/div>\n\n\n\n
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Ruby and diamond choker from the Passion collection by Nour by Jahan<\/figcaption><\/figure><\/div>\n\n\n\n
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The fabulous suite from the Passion collection is embellished with sapphires and diamonds by Nour by Jahan<\/figcaption><\/figure>\n\n\n\n

How do you meld your Middle Eastern heritage into your design style?<\/strong><\/p>\n\n\n\n

As my designs reflect me, the Middle Eastern heritage aspect of my life trickles through. For example, the use of moving diamonds on yellow gold lines in the collection Dancing Diamonds \u2013 all Swiss-made to the highest quality \u2013 is a signature combination designed for the Middle Eastern clientele. For me, it is really important that each design has a special meaning, a story to tell \u2013 and I want each jewel to be the wearer\u2019s favourite piece.<\/p>\n\n\n\n

When did you launch your bridal rings?<\/strong><\/p>\n\n\n\n

At Nour by Jahan, the new Eternity Bands from our bridal collection is at the beginning of its expansion. Although the bridal pieces are created on bespoke orders, they have been a key part of the Jahan brand.<\/p>\n\n\n\n

What has kept you busy this year?<\/strong><\/p>\n\n\n\n

As the pandemic is slowly easing, a lot of my focus has been on designing new collections and launching them soon, while also exploring more ways to grow the brand globally.<\/p>\n\n\n\n

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A magnificent ruby and diamond suite from the Passion collection by Nour by Jahan<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Nour Jahan is on a mission to expand her family\u2019s jewellery business beyond Gen\u00e8va and the Middle East, but with her signature touch. Jahan Gen\u00e8ve has been in the business of fine and high jewellery making for nearly 170 years. \u201cMy ancestors, the Jahan dynasty, gained the trust of many members belonging to the royal…<\/p>\n","protected":false},"author":8,"featured_media":10099,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-10093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nPassion Play - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/passion-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passion Play - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Nour Jahan is on a mission to expand her family\u2019s jewellery business beyond Gen\u00e8va and the Middle East, but with her signature touch. 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