{"id":10657,"date":"2021-08-24T13:48:12","date_gmt":"2021-08-24T08:18:12","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=10657"},"modified":"2021-08-24T13:58:55","modified_gmt":"2021-08-24T08:28:55","slug":"beyonce-jay-z-add-star-power-to-tiffanys-new-global-campaign","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/beyonce-jay-z-add-star-power-to-tiffanys-new-global-campaign\/","title":{"rendered":"Beyonc\u00e9 & Jay-Z Add Star Power To Tiffany\u2019s New Global Campaign"},"content":{"rendered":"\n

Tiffany & Co. said the powerhouse couple Beyonc\u00e9 and Jay-Z (the Carters) will feature in its latest campaign celebrating modern love. Synonymous with the world\u2019s greatest love stories since 1837, Tiffany\u2019s debut of \u201cAbout Love\u201d marks the latest evolution of the luxury jeweller\u2019s new creative direction. The campaign is the result of a close collaboration and a shared vision between both the Carters and Tiffany & Co.<\/p>\n\n\n\n

\u201cBeyonc\u00e9 and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany\u2019s values. We are honoured to have the Carters as a part of the Tiffany family,\u201d said Alexandre Arnault, Executive Vice President of Product & Communications.  The Carters\u2019 love story is illuminated by the iconic Tiffany Diamond and set against the backdrop of Jean-Michel Basquiat\u2019s Equals Pi<\/em> (1982). Worn in a campaign for the first time in history, the Tiffany Diamond weighs 128.54 carats and boasts an unprecedented 82 facets. Seen on Beyonc\u00e9 throughout \u201cAbout Love,\u201d it is considered among the most important gemstone discoveries of the 19th<\/sup> century.<\/p>\n\n\n\n

\"\"<\/a>
The Tiffany Diamond Photo Credit: Tiffany & Co.<\/figcaption><\/figure><\/div>\n\n\n\n

A film by acclaimed director Emmanuel Adjei has also been created and features a musical performance of the classic song \u201cMoon River.\u201d Made famous in the 1961 film Breakfast at Tiffany\u2019s,<\/em> the iconic tune is reimagined with vocals by Beyonc\u00e9, captured by Jay-Z on a Super 8 camera. The couple selected the Orum House in Los Angeles to serve as the setting for the film, in which nostalgic flashbacks are interwoven with cinematic, dreamlike visuals.<\/p>\n\n\n\n

\u201cAbout Love\u201d launches globally in print on 2nd September. The accompanying film will launch on Tiffany.com on 15th September and will be amplified through global media activations. The campaign will further unfold later this year with additional films created by acclaimed director Dikayl Rimmasch and second unit director, Derek Milton.<\/p>\n\n\n\n

Tiffany pledged a $2 million commitment towards scholarship and internship programmes for Historically Black Colleges and Universities as part of its continued support towards underrepresented communities.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tiffany & Co. said the powerhouse couple Beyonc\u00e9 and Jay-Z (the Carters) will feature in its latest campaign celebrating modern love. Synonymous with the world\u2019s greatest love stories since 1837, Tiffany\u2019s debut of \u201cAbout Love\u201d marks the latest evolution of the luxury jeweller\u2019s new creative direction. The campaign is the result of a close collaboration…<\/p>\n","protected":false},"author":1,"featured_media":10659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-10657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\nBeyonc\u00e9 & Jay-Z Add Star Power To Tiffany\u2019s New Global Campaign - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/beyonce-jay-z-add-star-power-to-tiffanys-new-global-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyonc\u00e9 & Jay-Z Add Star Power To Tiffany\u2019s New Global Campaign - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Tiffany & Co. said the powerhouse couple Beyonc\u00e9 and Jay-Z (the Carters) will feature in its latest campaign celebrating modern love. 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