{"id":12449,"date":"2021-11-02T11:57:53","date_gmt":"2021-11-02T06:27:53","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=12449"},"modified":"2021-11-02T11:59:20","modified_gmt":"2021-11-02T06:29:20","slug":"de-beers-latest-campaign-celebrates-commitment-purpose","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/de-beers-latest-campaign-celebrates-commitment-purpose\/","title":{"rendered":"De Beers\u2019 Latest Campaign Celebrates Commitment & Purpose"},"content":{"rendered":"\n

A new De Beers ad featuring the Enchanted Lotus High Jewellery collection.<\/p>\n\n\n\n

De Beers released a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company\u2019s 133-year long history.<\/p>\n\n\n\n

De Beers\u2019 new campaign emphasises the importance of commitment, and takes these two iconic words \u2018I do\u2019 into new territory, expanding their meaning to stand for personal pledges of all kinds: to love, friendship, family, society, nature and more. Bruce Cleaver, CEO De Beers Group, says: \u2018For more than a century, De Beers has played a central role in helping people express their enduring commitment to their partner. Today we see a new generation of consumers who wish to communicate a wider commitment: a commitment to their own personal development, to their friendships, to their families, to society, and to the natural world.<\/p>\n\n\n\n

\"\"<\/a>
The Forevermark Icon collection in the new campaign.<\/figcaption><\/figure><\/div>\n\n\n\n

The campaign features a wide range of diamond jewellery from across its two houses, De Beers Jewellers and De Beers Forevermark. <\/p>\n\n\n\n

Celine Assimon, CEO of De Beers Jewellers and De Beers Forevermark, commented: \u201cThe launch of the campaign marks a turning point for De Beers, and paves the way for our ongoing commitment to being a purpose-driven company.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A new De Beers ad featuring the Enchanted Lotus High Jewellery collection. De Beers released a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company\u2019s 133-year long history. De Beers\u2019 new campaign emphasises the importance of…<\/p>\n","protected":false},"author":1,"featured_media":12452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"thb-sponsors":[],"class_list":["post-12449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nDe Beers\u2019 Latest Campaign Celebrates Commitment & Purpose - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/de-beers-latest-campaign-celebrates-commitment-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Beers\u2019 Latest Campaign Celebrates Commitment & Purpose - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"A new De Beers ad featuring the Enchanted Lotus High Jewellery collection. 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