French luxury jeweller Boucheron is launching a new bridal jewellery line, for which it has partnered with Sarine Technologies Ltd. to provide Boucheron-branded diamond reports “powered by Sarine”.<\/p>\n\n\n\n
The co-branded reports include comprehensive information tracking the diamond from its natural rough form through the comprehensive process of transformation into the final jewel, documenting its mining and processing by Boucheron\u2019s supply chain eco-system, with actual visual presentations of the diamond throughout the process and in its final polished form, along with detailed 4C\u2019s grading of the diamond using Sarine\u2019s industry-leading artificial intelligence (AI) technology.<\/p>\n\n\n\n
The report is available only in digital format, further reflecting Boucheron\u2019s ongoing commitment to a sustainable jewellery industry, and is designed with Boucheron\u2019s digital and visual language, enhancing the connection between the physical diamond and its digital representation.<\/p>\n\n\n\n
According to Sarine, Boucheron selected Sarine Diamond Journey\u2122 as it is the only scalable solution based on process-generated actual verifiable data, which tracks the diamond throughout its entire journey, and not only through fragmented portions of it. The application of AI, enabled by Sarine\u2019s newly developed technologies which grade a diamond\u2019s 4Cs, further ensures the highest level of accuracy of the documented information, by eliminating human subjectivity and error, it added.<\/p>\n\n\n\n
H\u00e9l\u00e8ne Poulit-Duquesne, CEO of Boucheron, stated, \u201cOur vision is to lead the jewellery market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed. Our eco-system of partners enables us to provide our customers with products that are not only of the highest quality and design, but which also conform to the ethics we believe in. We are glad to have Sarine join our eco-system and share the same values of innovation, honesty and ever-seeking improvement. Finally, providing our customers with a digital representation of the diamond containing all the information about its parameters and history, in our brand language, is an important step for us and will be essential in a world where both physical and digital exist.\u201d<\/p>\n\n\n\n
David Block, CEO of Sarine Technologies, commented, \u201cWe are honoured and excited to have Boucheron as the first luxury brand that has chosen to partner with Sarine in diamond grading and traceability. We believe that sustainability is of the utmost importance and are pleased we can contribute to ensuring that our industry can demonstrate it is upholding much needed standards. We are confident this will further increase the value of natural diamonds.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
French luxury jeweller Boucheron is launching a new bridal jewellery line, for which it has partnered with Sarine Technologies Ltd. to provide Boucheron-branded diamond reports “powered by Sarine”. The co-branded reports include comprehensive information tracking the diamond from its natural rough form through the comprehensive process of transformation into the final jewel, documenting its mining…<\/p>\n","protected":false},"author":1,"featured_media":13612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-13611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n