{"id":14784,"date":"2022-04-11T13:45:56","date_gmt":"2022-04-11T08:15:56","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=14784"},"modified":"2022-04-11T15:10:36","modified_gmt":"2022-04-11T09:40:36","slug":"tanishq-launches-rivaah-wedding-collection-on-metaverse","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/tanishq-launches-rivaah-wedding-collection-on-metaverse\/","title":{"rendered":"Tanishq Launches Rivaah Wedding Collection On Metaverse"},"content":{"rendered":"\n

Rivaah by Tanishq, a wedding jewellery focussed sub-brand, unveiled its \u2018Romance of Polki\u2019 collection in a virtual press conference hosted on the Metaverse platform to create an immersive and personalised 3D virtual experience for its viewers. This is the first time any Indian jewellery brand has launched a jewellery collection through an experiential led-event on the Metaverse.<\/p>\n\n\n\n

The exclusive collection is a celebration of time-honoured artisanal craftsmanship and is inspired by Rajasthan, and the line is embellished with diamonds, rubies, emeralds and pearls. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00a9 Tanishq<\/strong><\/p>\n\n\n\n

The Metaverse Experience<\/em><\/p>\n\n\n\n

Guests who joined the launch on Metaverse were welcomed to the 3D Display zones where signature pieces from the collection were displayed. The guests created their own 3D avatar and viewed the jewellery in different angles, allowing them to examine each of the bespoke pieces in detail.<\/p>\n\n\n\n

The guests were also able to try on the showstopper piece using QR Codes which was augmented on their mobile phones. The Metaverse experience named as \u2018Rivaahverse\u2019 allowed the participants to converse, socialise with other viewers and witness the live launch of 14 signature pieces from the \u2018Romance of Polki\u2019 collection. Speaking on the launch of \u2018Romance of Polki\u2019 on Metaverse, Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited, said, \u201cWe are pleased to launch India\u2019s first jewellery collection on Metaverse platform. Marrying opulence of yesteryears with contemporary design aesthetics, the \u2018Romance of Polki\u2019 collection crafted by Tanishq\u2019s master karigars speaks volumes about our Indian heritage and exquisite craftsmanship. The collection has been designed for the new-age bride who is rediscovering her tradition and looking for traditional regal jewellery with a contemporary spin.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Rivaah by Tanishq, a wedding jewellery focussed sub-brand, unveiled its \u2018Romance of Polki\u2019 collection in a virtual press conference hosted on the Metaverse platform to create an immersive and personalised 3D virtual experience for its viewers. This is the first time any Indian jewellery brand has launched a jewellery collection through an experiential led-event on…<\/p>\n","protected":false},"author":1,"featured_media":14788,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"thb-sponsors":[],"class_list":["post-14784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nTanishq Launches Rivaah Wedding Collection On Metaverse - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/tanishq-launches-rivaah-wedding-collection-on-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tanishq Launches Rivaah Wedding Collection On Metaverse - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Rivaah by Tanishq, a wedding jewellery focussed sub-brand, unveiled its \u2018Romance of Polki\u2019 collection in a virtual press conference hosted on the Metaverse platform to create an immersive and personalised 3D virtual experience for its viewers. 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