{"id":15201,"date":"2022-05-04T18:12:22","date_gmt":"2022-05-04T12:42:22","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=15201"},"modified":"2022-05-05T10:12:21","modified_gmt":"2022-05-05T04:42:21","slug":"purvii-ashers-delightful-diversions","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/purvii-ashers-delightful-diversions\/","title":{"rendered":"Purvii Asher\u2019s Delightful Diversions"},"content":{"rendered":"\n

Mumbai-based designer Purvii Asher is known for exclusivity \u2013 be it her unique lines or bespoke commissions; she has also mastered the art of refurbishing old jewellery. The first-gen jeweller speaks about the evolution of her namesake brand that she founded in 2016.<\/em><\/h4>\n\n\n\n

Purvii Asher graduated from Mithibai College, but her preference for art and graphic designing steered her to take up a basic course in gold jewellery from SNDT. That helped her find her calling! To hone her skills further, she enrolled for a few more jewellery designing courses from reputed institutions and tutored under famous designer Gautam Banerjee.<\/p>\n\n\n\n

Purvii believes that a piece of jewellery is not only the coming together of precious metal and gemstones, but also a reflection of the designer\u2019s vision to create timeless and contemporary pieces. \u201cAs a designer, I enjoy being the messenger of happiness and get a high when my client beams with satisfaction after wearing the bejewelled piece.\u201d<\/p>\n\n\n\n

\"\"<\/a>
Sleek danglers with capped gold drops. By Purvii Asher<\/figcaption><\/figure><\/div>\n\n\n\n

What drew you to the world of jewellery design?<\/strong><\/p>\n\n\n\n

I belong to the Bhatia community, and it is customary among us that every household must have a personal family jeweller, commonly known as Zaveri. Once, my father asked me to get a piece of jewellery made within a given budget. I had something particular in mind, but our family jeweller couldn\u2019t understand what I wanted. He thrust a catalogue full of jewellery products, and asked me to pick a design from the existing collection only. Customisation of jewellery was not in vogue then. I gave up.<\/p>\n\n\n\n

This incident led me to explore more about the jewellery world and I finally enrolled in SNDT for a course in gold jewellery designing. That is how my journey started!<\/p>\n\n\n\n

\"\"<\/a>
Purvii Asher<\/figcaption><\/figure><\/div>\n\n\n\n

Tell us about your brand and when was it launched?<\/strong><\/p>\n\n\n\n

I launched my brand in 2016. From finding karigars to connecting with trustworthy diamond merchants and investing a time in learning the art \u2026 the journey has been exciting.<\/p>\n\n\n\n

Which are your major domestic and export markets? <\/strong><\/p>\n\n\n\n

I initially started with domestic clients, mainly catering to Mumbai. Today, I export to Dubai and America.<\/p>\n\n\n\n

I cater to anyone who wants something special; or a piece with a particular budget in mind; or someone who desires to refurbish her old jewellery. My creations are timeless, wearable and I believe in offering value for money.<\/p>\n\n\n\n

\"\"<\/a>
Openwork gold hoops. By Purvii Asher<\/figcaption><\/figure><\/div>\n\n\n\n

What inspires your collections.<\/strong><\/p>\n\n\n\n

People inspire me. I travel extensively and my interactions with people from distinct cultures inspire my designs. On a broader note, I derive my inspiration from nature \u2013 from flora and fauna to the rivers, oceans, stars and more.<\/p>\n\n\n\n

\"\"<\/a>
Modern gold hoops. By Purvii Asher<\/figcaption><\/figure><\/div>\n\n\n\n

For bespoke commissions, each piece is designed depending on the client\u2019s personality and preference. I just follow my heart and give my best to make my customer happy by creating the best buy that they always wanted. My ability lies in understanding a client\u2019s need and design a piece as per her vision.<\/p>\n\n\n\n

\"\"<\/a>
Emerald and gold bracelet. By Purvii Asher<\/figcaption><\/figure><\/div>\n\n\n\n

What according to you is the psyche of today’s consumer?<\/strong><\/p>\n\n\n\n

Today\u2019s consumer, irrespective of age, wants to own a piece of jewellery that she can connect with. Clients are seeking affordable and minimalist designer jewellery in lightweight gold and silver accented with gems and diamonds.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mumbai-based designer Purvii Asher is known for exclusivity \u2013 be it her unique lines or bespoke commissions; she has also mastered the art of refurbishing old jewellery. The first-gen jeweller speaks about the evolution of her namesake brand that she founded in 2016. Purvii Asher graduated from Mithibai College, but her preference for art and…<\/p>\n","protected":false},"author":3,"featured_media":15202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-15201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nPurvii Asher\u2019s Delightful Diversions - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/purvii-ashers-delightful-diversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purvii Asher\u2019s Delightful Diversions - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Mumbai-based designer Purvii Asher is known for exclusivity \u2013 be it her unique lines or bespoke commissions; she has also mastered the art of refurbishing old jewellery. 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