Gemstone miner Greenland Ruby is celebrating its 5th year anniversary with the launch of \u2018Rubies from Greenland – Fire Under Ice\u2019 campaign in collaboration with jewellery designer and artist Reena Ahluwalia. The fundraiser is a \u201cphygital\u201d one, a first of its kind from the gem and jewellery world.<\/p>\n\n\n\n
Created with the goal of raising funds for the Pink Polar Bear Foundation, Greenland Ruby\u2019s CSR arm, each $150 ticket gives participants the chance to win the \u2018Fire Under Ice\u2019 original artwork on canvas by Reena, valued at $10,000. With only 500 tickets available, each donor will also be gifted a limited-edition animated NFT of Reena\u2019s masterpiece.<\/p>\n\n\n\n
Inspired by the 3-billion-year journey of the Greenlandic gems, \u2018Fire Under Ice\u2019 original artwork and the limited-edition NFT bring together technology, innovation and the beauty of nature. In keeping with Greenland Ruby\u2019s mine-to-market initiative, the \u2018Fire Under Ice\u2019 NFT is immortalised on blockchain technology.<\/p>\n\n\n\n
Reena Ahluwalia added: \u201cAt its heart, my painting conveys the beauty of our natural world. I hope my artwork and NFT will remind donors of the significant contribution they made and keep inspiring everyone to protect and nurture our environment and inhabitants. This project is meaningful; I am honoured and thankful to the Pink Polar Bear Foundation and Greenland Ruby for this valuable opportunity to fundraise.\u201d<\/p>\n\n\n\n
Greenland Ruby Chief Commercial Officer Hayley Henning said: \u201cAs part of our anniversary celebration, we\u2019re thrilled to be able to make such a grand contribution to the Pink Polar Bear Foundation with a campaign both original and innovative. The original artwork on canvas, with 500 digital art NFTs is a spectacular contribution from Reena and we thank her for her incredible talent and generosity in making a tangible impact.\u201d<\/p>\n\n\n\n
Here is the donation link: https:\/\/www.greenlandruby.gl\/greenland-ruby-enters-metaverse-ruby-nft\/#enternow<\/p>\n","protected":false},"excerpt":{"rendered":"
Gemstone miner Greenland Ruby is celebrating its 5th year anniversary with the launch of \u2018Rubies from Greenland – Fire Under Ice\u2019 campaign in collaboration with jewellery designer and artist Reena Ahluwalia. The fundraiser is a \u201cphygital\u201d one, a first of its kind from the gem and jewellery world. Created with the goal of raising funds…<\/p>\n","protected":false},"author":1,"featured_media":15531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-15530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n