{"id":20372,"date":"2023-03-23T16:23:51","date_gmt":"2023-03-23T10:53:51","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=20372"},"modified":"2023-03-23T16:58:35","modified_gmt":"2023-03-23T11:28:35","slug":"ndc-launches-education-partner-program-to-drive-sales","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/","title":{"rendered":"NDC Introduces Education Partner Program to Drive Sales"},"content":{"rendered":"

The Natural Diamond Council (NDC) released the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. NDC will launch a new Education Partner Program<\/a> on 3rd<\/sup> April, 2023, to provide retailers and sales professionals with educational tools to increase sales.<\/p>\n

The CXG study found that 93% of customers were more likely to purchase natural diamond jewellery when they felt sufficiently educated by a sales advisor. The research, conducted across national, regional, and exclusive retailers, evaluated 116 stores between December 2022 and January 2023.<\/p>\n

CXG’s analysis showed that 64% of customers did not find significant differences in in-store merchandising presentations of natural diamond jewellery compared to lab-grown diamond jewellery. Furthermore, 40% of customer interactions did not include proactive natural diamond education from sales advisors, which directly impacted sales conversion. The study also found that only 6% of respondents cited interactions with sales advisors that included ethical considerations, provenance, and traceability of natural diamonds to influence purchases.<\/p>\n

To address gaps, the NDC’s Education Partner Program offers a comprehensive curriculum of natural diamond insights through a digital library for retailers. The program includes six interactive learning modules covering topics such as the history of natural diamonds, their allure, commitment to sustainability, differences between natural and lab-grown diamonds, and fancy coloured diamonds. A new module focused on dispelling myths and misconceptions around diamonds will be launched in late spring.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Natural Diamond Council (NDC) released the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. NDC will launch a new Education Partner Program on 3rd April, 2023, to provide retailers and sales…<\/p>\n","protected":false},"author":1,"featured_media":20373,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-20372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\nNDC Introduces Education Partner Program to Drive Sales - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NDC Introduces Education Partner Program to Drive Sales - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The Natural Diamond Council (NDC) released the results of a new study by CXG, a leader in the luxury consumer insights space, verifying that natural diamond education at the retail point of sale is critical to sales conversion. NDC will launch a new Education Partner Program on 3rd April, 2023, to provide retailers and sales…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T10:53:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T11:28:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/03\/02banner-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/03\/02banner-7.jpg\",\"width\":1000,\"height\":500},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/\",\"name\":\"NDC Introduces Education Partner Program to Drive Sales - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/#primaryimage\"},\"datePublished\":\"2023-03-23T10:53:51+00:00\",\"dateModified\":\"2023-03-23T11:28:35+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/ndc-launches-education-partner-program-to-drive-sales\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/20372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=20372"}],"version-history":[{"count":2,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/20372\/revisions"}],"predecessor-version":[{"id":20387,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/20372\/revisions\/20387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/20373"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=20372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=20372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=20372"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=20372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}