![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/04\/PAMELA-HASTRY_-deisgner-of-Morph\u00e9e-Joaillerie-headshot-2-Photocredit-@DavidNiviere.jpeg\")
She moonlighted as a freelance designer for various companies around Place Vend\u00f4me and internationally. Her mind would brim with ideas; and some \u201cconcepts seemed too daring and costly to develop for the brands that she worked for.\u201d So, she started making them and showed the brands how they could easily incorporate the ideas into their own collections.<\/p>\n
Designing comes easy to her. \u201cWhen it comes to the collections that I design for the brand, my visualisation of the piece is vivid, including its mechanisms, colours and details, which then I transcribe onto paper for the workshop to manufacture.\u201d<\/p>\n
In 2021, she created a Belgian branch and, the following year, opened her first flagship store in Brussels at the Sablon, a square known for high quality chocolate manufacturers; designer shoe brand Louboutin; and jewellery heavy weights Messika and Boucheron.<\/p>\n Today, Pamela splits her time between the workshop in Paris, sourcing gemstones such as diamonds at the Antwerp stock market and her store in Brussels.<\/p>\n At Vicenzaoro show in Italy, Pamela unveiled 75-pieces of jewellery: Pr\u00eat-\u00e0-Briller collection; Buttercups, White or Pink Cherry Blossoms, Forget-Me-Not, Clovers, Scarabs and Ladybugs.<\/p>\n The Pr\u00eat-\u00e0-Briller (meaning ready-to-shine) nature-inspired jewels reference the French and Flemish paintings of the 17th<\/sup> and 18th<\/sup> century \u2013 where plants, and in particular flowers, as well as the surrounding insects and objects served as symbols in works of art. At a time when women were not widely educated, many other ways of communicating were created, Pamela points out. Back in the day, a bouquet of flowers could imply a romantic rendezvous at a certain time and place, based on the number and type of flowers. \u201cIt is the same sort of meaning that I project onto the Pr\u00eat-\u00e0-Briller collection. People compose their own jewellery bouquet to express their true nature, but also to remember and celebrate important moments in their lives \u2013 creating highly personal compositions,\u201d she adds.<\/p>\n The earrings transform into charms that can be pinned on a pendant, necklace, bracelet, brooch, or cufflinks, while the rings are stackable and combine into an ombr\u00e9 of floral bouquets. \u201cThe gems in the Pr\u00eat-\u00e0-Briller line are central to its concept \u2013 \u2018ready to shine.\u2019 The stones used in this collection are shiny. The colours, the shading and the type of gems all reflect those of the flowers, or insects as you find them in real life. I try and be as close to nature\u2019s realm as possible,\u201d Pamela explains.<\/p>\n \u201cAs a gem afficionado, I wanted an everyday collection with gemstones. In the case of Pr\u00eat-\u00e0-Briller, I maintained the high quality of the gems and design but used 9-karat instead of 18-karat because you absolutely cannot see the difference, but you certainly do notice the difference in price,\u201d she says.<\/p>\n Pamela is in talks with several muti-brand stores that are interested in carrying the collection in Canada, France, and Belgium. \u201cDetails will soon be announced on our social media, so stay tuned! In the meantime, the Pr\u00eat-\u00e0-Briller line is available on Morph\u00e9e\u2019s website, in the Brussels store, or in Paris by appointment,\u201d she adds.<\/p>\n","protected":false},"excerpt":{"rendered":" Designer, jeweller and gemmologist Pamela Hastry, Founder of Morph\u00e9e Joaillerie, a fine jewellery company, is renowned for quality designs that are immortalised in precious gemstones and metals. She offers three different lines, namely Haute-Joaillerie, customised pieces designed with unique gems; Joaillerie, limited edition pieces reflecting the brand\u2019s creative vision; and Pr\u00eat-\u00e0-Briller, inspired by flowers and…<\/p>\n","protected":false},"author":8,"featured_media":20715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-20714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\n![\"Golden](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/04\/IMG_2381-740x1000.jpg\")
![\"Scarabs](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/04\/10.jpg\")