Emerald Group, a leading Indian jewellery manufacturer, has acquired a minority stake in Limelight Diamonds, establishing a strategic alliance focused on manufacturing and distributing lab-grown CVD diamond studded jewellery on a global scale. The terms of deal remain undisclosed.<\/p>\n
Emerald Jewel Industry, renowned for its manufacturing capabilities, has production capacities of 48 tonnes of gold, 50,000 carats of diamonds, 600 kgs of platinum, and 70 tonnes of silver-based jewellery annually. Limelight Lab Grown Diamonds Limited, on the other hand, is India’s largest direct-to-consumer luxury brand specialising in CVD diamond studded jewellery. Backed by the Bhathwari Group, a leading producer of lab-grown CVD diamonds with an annual production of 5 million carats of CVD rough diamonds, Limelight contributes to nearly 30% of India’s overall CVD diamond production, specialising in high-quality Type IIa diamonds<\/p>\n
This strategic alliance will empower Limelight to leverage Emerald’s 38 years of experience in jewellery designing and manufacturing, including access to a dedicated manufacturing set-up and a vast range of ready designs. Limelight will also benefit from Emerald’s extensive network of over 300 distributors and 20,000 retailers.<\/p>\n
K. Srinivasan, Chairman and Managing Director of Emerald Jewel Industry India Ltd., expressed his confidence in this venture, stating, \u201cThe purpose is to manufacture and distribute the best finish lab-grown CVD diamond jewellery. With the strength of our manufacturing, finishing, and market distribution together with Limelight’s strength of huge CVD diamond production, I am confident that our customers will be able to make the most of this as a new and incremental business opportunity.”<\/p>\n
Pooja Sheth Madhavan, the Managing Director and Founder of Limelight Lab Grown Diamonds, emphasised the growing acceptance of lab-grown diamonds in India and their appeal to millennial consumers. She stated, \u201cAwareness on lab-grown diamonds is spreading fast in India. With this joint venture, our aim is to introduce unique never-seen-before designs of the best quality and further strengthen the brand\u2019s presence in the LGD jewellery market in India and globally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Emerald Group, a leading Indian jewellery manufacturer, has acquired a minority stake in Limelight Diamonds, establishing a strategic alliance focused on manufacturing and distributing lab-grown CVD diamond studded jewellery on a global scale. The terms of deal remain undisclosed. Emerald Jewel Industry, renowned for its manufacturing capabilities, has production capacities of 48 tonnes of gold,…<\/p>\n","protected":false},"author":1,"featured_media":21188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-21187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n