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Shah reveals, \u201cWithin our factory, we also have master artisans who have the sole responsibility of working on high jewellery creations. These are initiated though a timely design calendar and also through the procurement of rare and precious diamonds and gemstones.\u201d<\/p>\n
And what about the India connection? Shah states, \u201cThere is a strong connection to India. It\u2019s the country where my father, Paresh Shah, started his diamond journey and even though we have moved our head offices to Dubai, we still procure and trade within the Indian market. We are also expanding our manufacturing unit in Mumbai and will be participating in IIJS later this year.”<\/p>\n The brand appeals to a varied clientele with a wide variety of eye-catching designs that are displayed in retail boutiques having a plush ambience. Speaking of the target audience, Shah remarks that the \u201cLa Marquise\u2019s customised approach and inclusive portfolio has attracted the attention of fashionable socialites and is graced by women belonging to almost every segment of society.\u201d<\/p>\n In order to keep up with the design trends, Shah notes, \u00a0\u201cAs a brand, we participate in 21 exhibitions globally covering the USA, Europe, the Middle East, Far East Asia and the Indian subcontinent. This exposure allows us to connect with various cultures and study the evolution of fashion in these markets. Our product development experts study global market trends and buying patterns to develop concepts and collections that can then be introduced in the market.<\/p>\n \u201cWe then develop collections that can work within these trends for capsule collections. For in-house collections, we channel our energies to develop pieces that stand the test of time.\u201d<\/p>\n Speaking about the trends, Shah says that their clients usually gravitate towards diamond jewellery and prefer to \u00a0add sizeable colour stone jewellery to their collections. \u201cWe are seeing that yellow gold jewellery is making a strong comeback resulting is a small decline in rose gold jewellery sales.\u201d<\/p>\n In the digital age, La Marquise has managed to perform both online and offline due to early adoption, consistency, a willingness to evolve and an unwavering belief to see it through \u2013 it\u2019s that simple, notes Shah. \u201cOur entire philosophy has been to adopt new ideas, technology and machinery when available as these tools have been invented to help in ease of business or brand operations.\u201d<\/p>\n A strong digital presence has definitely helped the brand to attract Dubai\u2019s diverse consumer market. \u201cAlong with this, we focus on outdoor branding and targeted events, helping us connect with our clients on a one-on-one basis,\u201d Shah adds.<\/p>\n Building relationships and keeping the client at the heart of the business is the mantra that La Marquise has adopted. Shah comments, \u201cOur marketing and branding efforts are all geared towards ensuring that we build a personal connection with our clientele. Apart from this, the product and its finishing does speak for itself and goes a long way into ensuring clients keep coming back for more.\u201d<\/p>\n In order to expand its reach and product lines, the brand constantly looks for new locations and markets to increase its retail footprint. Shah reveals, \u201c We have three in the pipeline for the next 12 months and are working on new concepts and collections for the same.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" NISHITH SHAH, CEO of La Marquise Fine Jewellery, Dubai, sheds light on the key factors contributing to the success and growth of their 37-year-old jewellery retail brand. Central to their accomplishments is their award-winning state-of-the-art manufacturing facility employing 150 artisans who manufacture jewellery of the highest standards, making them one of the largest manufacturing units…<\/p>\n","protected":false},"author":3,"featured_media":21537,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,79],"tags":[],"thb-sponsors":[],"class_list":["post-21536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-viewpoint"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/06\/Luna-R-1.jpg\")
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