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Speaking on the launch of \u2018Rivaah x Tarun Tahiliani,\u00a0 Ajoy Chawla, CEO Jewellery Division at Titan Company Limited said, \u201cRivaah x Tarun Tahiliani is a tale of collaboration rooted in shared design values and core principles, a synergy that empowers the modern Indian bride. It intertwines timeless traditions and exquisite craftsmanship, weaving a harmonious tapestry of handcrafted artistry and contemporary allure. Rivaah by Tanishq proudly unveils this exclusive partnership with visionary fashion designer Tarun Tahiliani. This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. Marrying traditional techniques with modern sensibilities, it draws inspiration from Tahiliani’s iconic embroideries, promising to redefine bridal elegance with Tanishq’s timeless jewellery craftsmanship.\u201d<\/p>\n
In her address, Ms. Revathi Kant, Chief Design Officer, Titan Company Limited said, \u201cThe ‘Rivaah x Tarun Tahiliani’ collection is a testament to the synergy between timeless craftsmanship and modern elegance. This collaboration has enabled us to design jewellery that transcends eras and appeals to the modern bride. Taking inspiration from Tarun Tahiliani\u2019s iconic embroideries, this collection speaks ethno-contemporary in all its magnificence. It’s particularly designed for the discerning new-age Indian bride who loves to participate in her wedding. The collection is a glorious celebration of time-honoured artisanal craftsmanship and traditional artistry.\u201d<\/p>\n Speaking on the partnership, Tarun Tahiliani said, \u201cWe\u2019ve done jewel-like embroideries for years, so it was a match made in heaven for me to collaborate with Rivaah by Tanishq \u2013 a name synonymous with incredible craftsmanship, unwavering trust, and reach across the country.<\/p>\n \u201cIn addition, they have the most dedicated set-up of various karigar centres having the expertise of numerous and unique karigari techniques that we could access to design this stunning collection. My brand has always been about India-modern, our collaboration is a perfect match of two brands that have always celebrated Indian heritage and culture with a modern contemporary twist in our crafts. My brand has stood for lightweightness, fun, and exuberance, which this campaign about the free-spirited bride beautifully encapsulates.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" When two eminent brands unite their expertise, the result is nothing short of enchanting. Tanishq\u2019s sub-brand Rivaah, an exclusive wedding collection, joined forces with renowned fashion designer Tarun Tahiliani, who is a maestro in preserving traditional embroideries such as Chikankari, Kashida, Zardosi, and more. The contemporary bejewelled masterpieces encapsulated the very essence of each unique…<\/p>\n","protected":false},"author":3,"featured_media":22683,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-22682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/09\/Image-17.jpg\")