The Natural Diamond Council (NDC) announced a strategic partnership with two prominent leaders in China: DR Diamond Ring (Darry Ring), the world\u2019s leading engagement ring brand, and Liu Gui Fu Jewelry, a renowned Chinese jewellery brand. Together, they will produce a range of digital content, online and offline communication projects.<\/p>\n
In addition, they will also leverage their educational capability to empower the industry, while showcasing the intrinsic values of natural diamonds to a global audience. Through these collaborations, the NDC, Darry Ring and Liu Gui Fu Jewelry aim to amplify the core message of the sustainable growth of the industry and advocate the “Natural Diamond Dream.”<\/p>\n
NDC\u2019s primary focus revolves around empowering various industry partners for robust growth and showcasing the values of natural diamonds to global consumers. Since 2021, NDC has established strategic partnerships with top retail brands from around the world including Malabar Gold and Diamonds and Chow Tai Fook and regional leaders like Jawhara Jewellery and La Marquise Jewellery in UAE, Z Bird in China and Jared division of Signet Jewelers, Razny Jewelers and Day\u2019s Jewelers in USA.<\/p>\n
Darry Ring\u2019s CEO, Wendy, said: “Darry Ring is deeply honoured to partner with the NDC and participate in the \u2018Thank You, By The Way\u2019 industry campaign\u2026 Darry Ring aims to use this partnership as a means to convey the values of sustainable development for natural diamonds and the belief in true love to a broader audience.\u201d<\/p>\n
Wang Ling, President of Liu Gui Fu Group, added: \u201cWe look forward to collaborating with the NDC to jointly promote natural diamonds… We aim to convey the infinite charm of Eastern culture to the world and bring prosperity to China’s jewellery industry.\u201d<\/p>\n
These collaborations have successfully widened the scope of communication and coverage promoting the intrinsic values of natural diamonds. The cooperative efforts between NDC and all of its official strategic partners are geared towards bolstering consumer confidence and desire for natural diamonds, while also propelling industry development.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Natural Diamond Council (NDC) announced a strategic partnership with two prominent leaders in China: DR Diamond Ring (Darry Ring), the world\u2019s leading engagement ring brand, and Liu Gui Fu Jewelry, a renowned Chinese jewellery brand. Together, they will produce a range of digital content, online and offline communication projects. In addition, they will also…<\/p>\n","protected":false},"author":1,"featured_media":22797,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-22796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n