{"id":23492,"date":"2023-11-07T16:41:15","date_gmt":"2023-11-07T11:11:15","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=23492"},"modified":"2023-11-07T16:41:15","modified_gmt":"2023-11-07T11:11:15","slug":"zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/","title":{"rendered":"Zales Rolls Out \u201cLove Real\u201d Campaign As Part Of New Brand Strategy"},"content":{"rendered":"<p>Zales, the Diamond Store<sup>\u00ae<\/sup>, recently unveiled its new campaign, \u201cLove Real\u201d, which speaks to the authenticity of love and life. It celebrates the authentic moments of couples and individuals, bringing them to life. The new campaign will run throughout the holiday season and beyond on Zales\u2019 platforms in-store, online and on social media.<\/p>\n<p>Kecia Caffie, Zales President, said, \u201cOur mission is to help Celebrate Life and Express Love, which is reflected in this campaign. Love can be sweeping and romantic, but there are times it can be challenging and surprising. With this new campaign, we celebrate love in all its forms and connect in an authentic way with today\u2019s consumers and how they experience love. Love for yourself or someone else is not always a fairytale, but it\u2019s the unforeseen hiccups that can strengthen a relationship and create special moments. At Zales, we want to embrace life\u2019s unexpected paths and continue to be the place where consumers can express themselves through jewellery throughout all these moments.\u201d<\/p>\n<p>In addition to the \u201cLove Real\u201d campaign, Zales also released a new campaign for its Vera Wang LOVE collection \u201cWhen You Know You Know\u201d that in parallel, focuses on authentic storytelling with real couples.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zales, the Diamond Store\u00ae, recently unveiled its new campaign, \u201cLove Real\u201d, which speaks to the authenticity of love and life. It celebrates the authentic moments of couples and individuals, bringing them to life. The new campaign will run throughout the holiday season and beyond on Zales\u2019 platforms in-store, online and on social media. Kecia Caffie,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-23492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zales Rolls Out \u201cLove Real\u201d Campaign As Part Of New Brand Strategy - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zales Rolls Out \u201cLove Real\u201d Campaign As Part Of New Brand Strategy - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Zales, the Diamond Store\u00ae, recently unveiled its new campaign, \u201cLove Real\u201d, which speaks to the authenticity of love and life. It celebrates the authentic moments of couples and individuals, bringing them to life. The new campaign will run throughout the holiday season and beyond on Zales\u2019 platforms in-store, online and on social media. Kecia Caffie,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-07T11:11:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/11\/Fura-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/11\/Fura-1.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/\",\"name\":\"Zales Rolls Out \\u201cLove Real\\u201d Campaign As Part Of New Brand Strategy - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/#primaryimage\"},\"datePublished\":\"2023-11-07T11:11:15+00:00\",\"dateModified\":\"2023-11-07T11:11:15+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/zales-rolls-out-love-real-campaign-as-part-of-new-brand-strategy\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/23492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=23492"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/23492\/revisions"}],"predecessor-version":[{"id":23494,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/23492\/revisions\/23494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/23493"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=23492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=23492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=23492"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=23492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}