Jewelers Mutual Group, an insurance company specialising in the jewellery sector, recently released insights into the world of consumers self-purchasing jewellery. A survey conducted by Jewelers Mutual to better understand the unique buying habits of self-purchasers found that holidays and birthdays are the most significant motivation for people to buy jewellery for themselves. These results illuminate the importance of nurturing self-celebration and prioritising well-being and happiness during the holiday gift-giving season when self-care can be forgotten.<\/p>\n
Krystle Craycraft, Senior Vice President of Marketing and Digital at Jewelers Mutual, said, \u201cJewellery is so much more than metal and stone; it’s a symbol of independence and self-expression,\u201d. “As we continue our work to elevate the love of jewellery, these findings reinforce the significance of empowering individuals to treat themselves to beautiful and meaningful jewellery, regardless of the occasion.\u201d<\/p>\n
The research also found that female self-purchasers are significantly more likely to purchase necklaces and earrings while males purchase watches. Half of respondents reported buying jewellery for themselves only once a year, indicating room for increased self-celebration. Passing on jewellery is important to self-purchasers, and 96% of self-purchasers either plan to or are considering passing down their fine jewellery.<\/p>\n
The study revealed the need for more education around the importance of professional inspections, with 39% of self-purchasers claiming they never have their fine jewellery inspected.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jewelers Mutual Group, an insurance company specialising in the jewellery sector, recently released insights into the world of consumers self-purchasing jewellery. A survey conducted by Jewelers Mutual to better understand the unique buying habits of self-purchasers found that holidays and birthdays are the most significant motivation for people to buy jewellery for themselves. These results…<\/p>\n","protected":false},"author":1,"featured_media":23931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-23930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n