![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/12\/Tiffany.jpg\")
Powder blue walls and a ceiling decked with hanging Tiffany blue boxes, the restaurant offers signature culinary experiences for elevated daytime dining, curated by the well-known French chef and restaurateur Daniel Boulud.<\/p>\n
LVMH\u2019s Bulgari was one of the first world renowned jewellery brands to venture into the hospitality sector, as early as 2004. This year the Roman brand opened its 9th luxury hotel, and the first one in Rome that boasts 114 rooms & suites. The hotel was inaugurated by Bulgari brand ambassadors Priyanka Chopra Jonas and Zendaya. Bulgari\u2019s hospitality network is spread across the world\u2019s key metro cities such as Milan, London, Paris, Tokyo, Dubai, Shanghai Beijing and Bali. Bulgari plans to open three more hotels in Miami, Los Angeles and Maldives by 2026.<\/p>\n
How does hospitality elevate the luxury quotient for jewellery brands?<\/strong><\/p>\n According to Silvio Ursini, executive vice president, Bulgari group, the DNA of Bulgari Hotels & Resorts is focused on offering the hospitality of a jeweller. \u201cVery personalised and warm although distinguished and sophisticated,\u201d he told Solitaire International,<\/em> adding that for Bulgari, the luxury hotel business has become the innovative yet legitimate way of building awareness about the brand while dedicating much more attention to a wide clientele with a new and complete lifestyle experience. All Bulgari hotels are designed with inspiration from Italian architecture and some also host Bulgari\u2019s jewellery and watch boutiques.<\/p>\n Jewellery brands are vying to make the most of a renewed demand that has surfaced after the pandemic induced slowdown. Expanding their luxury outreach through hospitality is one way of retaining the interest of their loyal customers.<\/p>\n According to the Mckinsey report, hard luxury goods \u2013 jewellery and watches, leather goods are emerging as key categories in discretionary spending as consumers seek to invest in pieces that will maintain or increase in value over time.<\/p>\n Chinese consumers who are among the leading demographics for luxury travel retail are expected to resume travel to overseas destinations with a bang and reach between 70% and 100% of pre-pandemic levels by the end of 2024. \u201cAs these shoppers return, there is a growing desire for brand experiences,\u201d the report states, adding, \u201cOverall, the key will be to keep pace with global customers, adapting to when, where and how they want to shop when on the road.\u201d<\/p>\n Razorfish, a marketing agency, indicates that 40% of travellers are willing to spend half or more of their travel budget on a highly curated moment or experience.<\/p>\n While pop-ups have been part of the luxury world\u2019s playbook for some time, brands are increasingly expanding these experiences into adjacent categories such as food, hospitality, and wellness to capture the maximum interest and attention of their potential customers, globally.<\/p>\n","protected":false},"excerpt":{"rendered":" The expansion of global jewellery brands into the hospitality sector reflects a strategic convergence of luxury lifestyle offerings, where personalised experiences and opulent settings cater to the evolving desires of discerning consumers seeking a holistic and immersive brand experience. Shilpa Dhamija finds out. Travel levels are expected to hit a new high in 2024, surpassing…<\/p>\n","protected":false},"author":15,"featured_media":23976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,79],"tags":[],"thb-sponsors":[],"class_list":["post-23975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-viewpoint"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2023\/12\/Bulgari-1.jpg\")