Zales, the Diamond Store, announced its Designer Edit, which celebrates up-and-coming jewellery designers. The first of many collaborations includes collections with SOKO, Shahla Karimi, and Alessi Domenico. Zales Designer Edit showcases brands that are redefining the jewellery space, while celebrating diverse voices and fresh designs that expand upon the current product assortment and attract new fashion-forward consumers.<\/p>\n
The new designer collaborations amplify the fresh brand positioning that further establishes Zales as a leading fashion jewellery destination, the company said. These newest offerings feature modern rings, bangles, chains, and earrings.<\/p>\n
\u201cWhen speaking with our current and potential customers, we noticed a gap in our fashion jewellery offerings. Consumers are increasingly purchasing for themselves, and often for no reason other than \u2018just because\u2019,\u201d shares Zales President, Kecia Caffie.<\/p>\n
Zales x SOKO showcases designs from SOKO, a Black-owned, women-led jewellery brand built to connect artisans in Kenya with the global marketplace, enabling them to share their handcrafted works of art with the world.<\/p>\n
Zales x Shahla further diversifies both Zales\u2019 bridal and fashion offerings. Intertwining details of art, structure, and romance, Shahla Karimi pulls inspiration from female architects that challenge traditional design.<\/p>\n
Zales x Alessi Domenico features styles from the artisans at Alessi Domenico, a house at the top echelon of its craft. Founded in 1946 as a goldsmith’s workshop, the Maison is esteemed for its luxurious custom creations.<\/p>\n
The Zales x SOKO collection ranges from $118 – $258, Zales x SHAHLA ranges from $1,150 – $7,680, and Zales x Alessi Domenico ranges from $2,499 – $63,999.<\/p>\n","protected":false},"excerpt":{"rendered":"
Zales, the Diamond Store, announced its Designer Edit, which celebrates up-and-coming jewellery designers. The first of many collaborations includes collections with SOKO, Shahla Karimi, and Alessi Domenico. Zales Designer Edit showcases brands that are redefining the jewellery space, while celebrating diverse voices and fresh designs that expand upon the current product assortment and attract new…<\/p>\n","protected":false},"author":1,"featured_media":24536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-24535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n