{"id":2518,"date":"2020-11-20T17:39:43","date_gmt":"2020-11-20T12:09:43","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=2518"},"modified":"2020-11-20T17:39:48","modified_gmt":"2020-11-20T12:09:48","slug":"gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/","title":{"rendered":"GJEPC launches short films to boost jewellery demand this festive season"},"content":{"rendered":"\n<p><strong>Introduces exclusive short digital films on gold and diamond jewellery for IIJS patrons<\/strong><\/p>\n\n\n\n<p>GJEPC continues to strive to strengthen the industry and boost demand for gem and jewellery. With the aim to help IIJS retailers reach out to their customers during this Dhanteras, GJEPC has introduced an exclusive series of 10 short promotional films. 5 films each on Gold and Diamond Jewellery based around different day-today situations emphasising the importance of gold as an investment and diamonds as the ultimate gifting option, have been developed. These films originally shot in Hindi are dubbed into regional languages such as Bengali, Tamil, Telugu, Kannada, Malayalam &nbsp;and Gujarati for increased penetration pan India.<\/p>\n\n\n\n<p>Commenting on this initiative&nbsp;<strong>Colin Shah, Chairman, GJEPC<\/strong>, said, \u201cCovid has dramatically changed the retail experience. And as we head into the biggest jewellery-buying period of the year, consumers with sizeable discretionary income are being wooed by a dazzling array of high-end products with big promotional budgets, such as cars, electronics and appliances. It\u2019s imperative for the jewellery category to stand out in this festive melee. Through its series of commercial films, the GJEPC is driving the message of \u2018gold as an investment\u2019 and \u2018diamond jewellery as the ultimate gifting option\u2019 this Dhanteras. Retailers must pitch in and take full advantage of this opportunity to reach out to their customers to not just retain, but grow jewellery\u2019s share of the consumer\u2019s wallet.\u201d<\/p>\n\n\n\n<p>These films are solely developed by GJEPC to offer to their partner Retailers, as value-add to promote their jewellery brand and push the jewellery category to their consumers this Dhanteras.<\/p>\n\n\n\n<p>GJEPC is offering these promotional films with the retailer\u2019s logo incorporated in the films at a nominal processing fee of Rs.2000\/- inclusive of GST per film.<\/p>\n\n\n\n<p><strong>The films made on different themes include:<\/strong><\/p>\n\n\n\n<p>DIAMOND PROMO FILMS<\/p>\n\n\n\n<p>\u00b7&nbsp;Birthday<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Surprise her with a beautiful diamond jewellery on her birthday\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r76lqtj_olY?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u00b7&nbsp;Candle Light Dinner<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Say it with Diamonds\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/322UgIBR-FU?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u00b7 New Car<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"This wedding anniversary, surprise her with a diamond jewellery.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fTHM7Uaxj9s?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u00b7 Designer Dress<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"This Valentine&#039;s, express your love with Diamonds\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/5GPsXPpCrLw?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>GOLD PROMO FILMS<\/p>\n\n\n\n<p>\u00b7 Counselling<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Invest in gold and ensure a secure future of\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jkDvodkUiLA?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u00b7&nbsp;Hospital<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Invest in Gold and be prepared for the uncertainties of life.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_CSfZaq_4Qk?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u00b7 Living Room<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Invest in gold and fulfill all your dreams.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xqupUE7T3Ks?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>\u00b7&nbsp;Insurance<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"flex-video widescreen youtube\"><iframe loading=\"lazy\" title=\"Invest in Gold\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pZjcq9MdCPo?feature=oembed&#038;showinfo=0&#038;rel=0&#038;modestbranding=1&#038;iv_load_policy=3&#038;playsinline=1&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Retailers can log on to&nbsp;<a href=\"https:\/\/gjepc.org\/gjepc-promo.php\">https:\/\/gjepc.org\/gjepc-promo.php<\/a>&nbsp;for details and make request for the films.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduces exclusive short digital films on gold and diamond jewellery for IIJS patrons GJEPC continues to strive to strengthen the industry and boost demand for gem and jewellery. With the aim to help IIJS retailers reach out to their customers during this Dhanteras, GJEPC has introduced an exclusive series of 10 short promotional films. 5&hellip;<\/p>\n","protected":false},"author":1,"featured_media":2519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-2518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GJEPC launches short films to boost jewellery demand this festive season - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GJEPC launches short films to boost jewellery demand this festive season - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Introduces exclusive short digital films on gold and diamond jewellery for IIJS patrons GJEPC continues to strive to strengthen the industry and boost demand for gem and jewellery. With the aim to help IIJS retailers reach out to their customers during this Dhanteras, GJEPC has introduced an exclusive series of 10 short promotional films. 5&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T12:09:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-20T12:09:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2020\/11\/1509020200_gjepc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"325\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2020\/11\/1509020200_gjepc.jpg\",\"width\":500,\"height\":325},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/\",\"name\":\"GJEPC launches short films to boost jewellery demand this festive season - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/#primaryimage\"},\"datePublished\":\"2020-11-20T12:09:43+00:00\",\"dateModified\":\"2020-11-20T12:09:48+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/gjepc-launches-short-films-to-boost-jewellery-demand-this-festive-season\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/2518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=2518"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/2518\/revisions"}],"predecessor-version":[{"id":2520,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/2518\/revisions\/2520"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/2519"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=2518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=2518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=2518"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=2518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}