{"id":25633,"date":"2024-04-17T12:27:20","date_gmt":"2024-04-17T06:57:20","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=25633"},"modified":"2024-04-17T12:27:20","modified_gmt":"2024-04-17T06:57:20","slug":"zoyas-my-embrace-collection-celebrates-individuality-with-sonam-kapoor","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/zoyas-my-embrace-collection-celebrates-individuality-with-sonam-kapoor\/","title":{"rendered":"Zoya’s ‘My Embrace’ Collection Celebrates Individuality with Sonam Kapoor"},"content":{"rendered":"

Zoya<\/a>, the exquisite diamond boutique from the House of Tata, introduces an impactful new brand campaign featuring its ambassador, Sonam Kapoor.<\/p>\n

Focussing on its iconic collection, My Embrace, it embodies the brand\u2019s homage to its muse \u2013 the Zoya woman, who revels in self-discovery, finding joy in embracing every facet of her being. Whether it’s through moments in which she is accompanied by her favourite music, journaling, or immersing herself in nature, she finds fulfilment in simply being. With this campaign, Zoya extends its iconic range to a new colour palette.<\/p>\n

Amanpreet Ahluwalia, Business Head of Zoya, expresses, \u201cAt Zoya we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys through the very soul of Zoya, a word which means \u2018alive\u2019. \u2018My Embrace\u2019 becomes an iconic symbol of self-acceptance, because you feel truly alive when you embrace who you are and are comfortable in your own skin.\u201d<\/p>\n

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My Embrace ring and earrings.<\/figcaption><\/figure>\n

The collection features 26 trademarked designs, including sleek bangles, bracelets, pendants, rings, and earrings, all crafted with simplicity yet thoughtfulness, making each piece a collector’s item. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow and a harmonious integration of components in a marvel of engineering. The highlight of the collection is the \u2018My Embrace\u2019 bangle, featuring a singular pear-shaped diamond in a prominent setting, symbolising the emotional journey of self-acceptance and integration.<\/p>\n

Overseen by Creative Agency Spring Marketing Capital, the campaign builds on previous successes exploring and celebrates every heroine\u2019s love for her being.<\/p>\n

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My Embrace bangle<\/figcaption><\/figure>\n

\u201cZoya\u2019s design philosophy, inspired by the shape of an embrace, remains at the forefront. We\u2019ve crafted this campaign around life’s authentic, joyous, and simple moments, set against expansive outdoor landscapes, which act as a blissful getaway. Collaborating with Sonam Kapoor gave us an opportunity to authentically showcase her joy in spaces synonymous with the Zoya brand,\u201d says Arun Iyer, Founding Partner, Spring Marketing Capital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zoya, the exquisite diamond boutique from the House of Tata, introduces an impactful new brand campaign featuring its ambassador, Sonam Kapoor. Focussing on its iconic collection, My Embrace, it embodies the brand\u2019s homage to its muse \u2013 the Zoya woman, who revels in self-discovery, finding joy in embracing every facet of her being. Whether it’s…<\/p>\n","protected":false},"author":1,"featured_media":25634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-25633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nZoya's 'My Embrace' Collection Celebrates Individuality with Sonam Kapoor - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/zoyas-my-embrace-collection-celebrates-individuality-with-sonam-kapoor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoya's 'My Embrace' Collection Celebrates Individuality with Sonam Kapoor - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Zoya, the exquisite diamond boutique from the House of Tata, introduces an impactful new brand campaign featuring its ambassador, Sonam Kapoor. 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