{"id":26195,"date":"2024-05-27T12:25:54","date_gmt":"2024-05-27T06:55:54","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=26195"},"modified":"2024-05-27T12:26:34","modified_gmt":"2024-05-27T06:56:34","slug":"launch-alert-gemfields-x-fenton-emeralds-shine-this-may","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/launch-alert-gemfields-x-fenton-emeralds-shine-this-may\/","title":{"rendered":"Launch Alert: Gemfields x Fenton Emeralds Shine This May"},"content":{"rendered":"

Gemfields has teamed up with fine jeweller Fenton on an exclusive six-piece capsule collection, launched to coincide with emerald month in May. Based in the elegant enclave of Mayfair in London, Fenton specialises in crafting modern heirlooms for the conscious consumer, using only hand-selected, responsibly sourced gemstones.<\/p>\n

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Fenton x Gemfields Toi et Moi ring.<\/figcaption><\/figure>\n

Zambian emeralds from the Kagem mine \u2013 which Gemfields majority owns and operates \u2013 were a natural fit for this new range, which celebrates the green shoots and sense of renewal that are long associated with the month of May, and with emerald, its fitting birthstone.<\/p>\n

Each emerald featured in the Fenton x Gemfields capsule collection was chosen for its unique interplay of colour and clarity, resulting in pieces that celebrate the innate beauty and individuality of these precious green gems.<\/p>\n

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Fenton x Gemfields Baguette Trilogy ring.<\/figcaption><\/figure>\n

The collection comprises an elegant tennis bracelet set in recycled 18-karat white gold with Zambian emerald baguettes, punctuated by Solar Diamonds \u00ae; Art Deco-style emerald and Solar Diamonds drop earrings in recycled 18-karat yellow gold; and four striking rings \u2013 each with an emerald-cut green gem at its centre. Each design is a collector\u2019s item and suitable for marking life\u2019s big milestones \u2013 the Trilogy, Garland and Toi et Moi styles all perfect as engagement rings.<\/p>\n

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Fenton x Gemfields Deco Drop earrings.<\/figcaption><\/figure>\n

Founded in 2019 by Laura Lambert and Kathrin Schoenke, Fenton takes pride in doing things differently. Its unique regulated supply chain has allowed it to cut out the middlemen and deliver fine jewellery at more affordable prices, without unnecessary mark-ups. Its B-Corp certification recognises its commitment to meeting the highest verified standards of social and environmental performance, transparency and accountability.<\/p>\n

Use of conflict-free Solar Diamonds \u2013 which are lab-grown using solar energy \u2013 are a key part of Fenton\u2019s sustainable strategy and sit beautifully alongside Gemfields\u2019 Zambian emeralds.<\/p>\n

\u201cWe love working with Gemfields\u2019 Zambian emeralds for their combination of unique beauty and for the way that Gemfields has always pushed to be at the forefront of what it means to mine responsibly,\u201d explains founder Laura Lambert. \u201cWe feel this is especially important in industries known for unclear mark-ups and for questionable sourcing practices that result in conflict, environmental issues and inflated consumer prices,\u201d she adds.<\/p>\n

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Fenton x Gemfields Garland ring.<\/figcaption><\/figure>\n

Fenton\u2019s fresh approach, and commitment to prioritising the planet, sits perfectly with Gemfields\u2019 own brand ethos of operating with transparency, legitimacy and integrity and ensuring that gemstone profits circle back to help communities in the countries of origin and beyond. Profit from the sale of each piece of the collection will be donated to Gemfields Foundation, which undertakes projects to alleviate the effects of poverty in sub-Saharan Africa.<\/p>\n

\u201cI am so pleased to partner with Fenton to bring to life this beautiful collection of Zambian emerald jewellery pieces. Not only are the pieces themselves beautiful, covetable and a celebration of each unique gemstone,\u00a0 but their legacy will be positive impact in sub-Saharan Africa, something that I am passionate about facilitating,\u201d said Emily Dungey, Marketing and Communications Director for Gemfields and Managing Director for Gemfields Foundation. \u201cEmeralds are said to symbolise hope, growth and renewal, so it is wonderfully fitting that these Zambian emeralds will aim to deliver just that,\u201d she adds.<\/p>\n

The Fenton x Gemfields collection ranges from GBP 1,900 to GBP 9,500 and is available on fentonand.co<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Gemfields has teamed up with fine jeweller Fenton on an exclusive six-piece capsule collection, launched to coincide with emerald month in May. Based in the elegant enclave of Mayfair in London, Fenton specialises in crafting modern heirlooms for the conscious consumer, using only hand-selected, responsibly sourced gemstones. Zambian emeralds from the Kagem mine \u2013 which…<\/p>\n","protected":false},"author":1,"featured_media":26202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-26195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nLaunch Alert: Gemfields x Fenton Emeralds Shine This May - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/launch-alert-gemfields-x-fenton-emeralds-shine-this-may\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch Alert: Gemfields x Fenton Emeralds Shine This May - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Gemfields has teamed up with fine jeweller Fenton on an exclusive six-piece capsule collection, launched to coincide with emerald month in May. 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