{"id":27752,"date":"2024-09-12T12:20:30","date_gmt":"2024-09-12T06:50:30","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=27752"},"modified":"2024-10-01T15:59:36","modified_gmt":"2024-10-01T10:29:36","slug":"ndcs-new-campaign-to-highlight-real-rare-responsible-values","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/ndcs-new-campaign-to-highlight-real-rare-responsible-values\/","title":{"rendered":"NDC\u2019s New Campaign to Highlight Real, Rare, Responsible Values"},"content":{"rendered":"

The Natural Diamond Council (NDC) has unveiled a new campaign filmed in the stunning landscapes of Canada\u2019s Northwest Territories. The campaign, designed to inspire consumers with the Real, Rare, Responsible values of natural diamonds, features a series of stunning visuals that showcase the beauty and rarity of these precious stones.<\/p>\n

A number of prominent jewellers, including Ben Bridge, David Gardner\u2019s Jewelers, R.F. Moeller Jeweler, Sissy\u2019s Log Cabin, Cornell\u2019s Jewelers, Brown & Co Jewelers, Bijouterie Italienne, and Marquirette\u2019s, are launching robust pre-holiday marketing campaigns to support the NDC’s initiative.<\/p>\n

Retailers across the country can access a comprehensive library of co-op campaign assets to incorporate into their local media plans. These materials include TV and film spots (15 sec and 30 sec with co-op end card), out-of-home advertising, print ads, digital content, social media posts, radio scripts, point-of-sale materials, and more. Each asset can be customised with the retailer’s branding and features a natural diamond engagement ring.<\/p>\n

Additionally, retailers who invest in the campaign can gain complimentary access to the NDC’s Beyond the 4Cs education platform. This platform provides valuable information about the ethical sourcing and responsible practices associated with natural diamonds.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Natural Diamond Council (NDC) has unveiled a new campaign filmed in the stunning landscapes of Canada\u2019s Northwest Territories. The campaign, designed to inspire consumers with the Real, Rare, Responsible values of natural diamonds, features a series of stunning visuals that showcase the beauty and rarity of these precious stones. A number of prominent jewellers,…<\/p>\n","protected":false},"author":1,"featured_media":27753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-27752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\nNDC\u2019s New Campaign to Highlight Real, Rare, Responsible Values - Solitaire International jewellery magazine<\/title>\n<meta name=\"description\" content=\"Solitaire Magazine is your go-to website for comprehensive news about the jewelry industry, covering all types of jewellery products and services. 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