Lightbox, De Beers\u2019 lab-grown diamond jewellery brand, has unveiled a refreshed brand identity and launched new campaigns to highlight its accessible pricing and stylish designs.<\/p>\n
The new campaigns, \u201cShine Bright Spend Less\u201d and \u201cModern Family\u201d, showcase Lightbox\u2019s commitment to offering high-quality fashion jewellery at affordable prices. The \u201cShine Bright Spend Less\u201d campaign features creative executions that emphasise the brand\u2019s recent price reductions, while the \u201cModern Family\u201d campaign features three generations of the Breschi family modelling Lightbox\u2019s latest collections.<\/p>\n
Melissa Crivillaro, Chief Marketing Officer at Lightbox, said. \u201cOur accessible prices, our fun and colourful innovations, and our fashion-focused lab-grown diamond jewellery collections underpin Lightbox\u2019s broad appeal. As we lean into our next chapter with a revived identity, new creative campaigns and bold price messaging, we look to connect more deeply with our customers.\u201d<\/p>\n
In addition to the campaigns, Lightbox has also launched two new jewellery collections: \u201cReminiscence\u201d and \u201cCity Lights\u201d. The new brand identity and campaigns are part of Lightbox\u2019s ongoing efforts to expand its fashion offering and accelerate its product launch schedule. The company plans to introduce more trend-driven collections in the coming months and continue to grow its presence in the lab-grown diamond market.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lightbox, De Beers\u2019 lab-grown diamond jewellery brand, has unveiled a refreshed brand identity and launched new campaigns to highlight its accessible pricing and stylish designs. The new campaigns, \u201cShine Bright Spend Less\u201d and \u201cModern Family\u201d, showcase Lightbox\u2019s commitment to offering high-quality fashion jewellery at affordable prices. The \u201cShine Bright Spend Less\u201d campaign features creative executions…<\/p>\n","protected":false},"author":1,"featured_media":27996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-27995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n