{"id":28249,"date":"2024-10-16T13:54:20","date_gmt":"2024-10-16T08:24:20","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=28249"},"modified":"2024-10-21T08:53:20","modified_gmt":"2024-10-21T03:23:20","slug":"zoyas-luxurious-ode-to-wildflowers","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/zoyas-luxurious-ode-to-wildflowers\/","title":{"rendered":"Zoya\u2019s Luxurious Ode to Wildflowers!"},"content":{"rendered":"

REVATHI KANT, Titan\u2019s Chief Design Officer,<\/strong> shares the design ethos behind Zoya\u2019s latest ALIVE collection, which underscores the power of intricate craftsmanship and signature custom-cut gems to mimic the wild beauty of blooms.<\/p>\n

Zoya,<\/a> the high-end jewellery atelier from the House of Tata, recently introduced its signature collection, ALIVE, inspired by the untamed beauty of wildflowers. The event was graced by Zoya\u2019s brand ambassador, Sonam Kapoor, and Titan\u2019s Chief Design Officer, Revathi Kant.<\/p>\n

The hero of the collection is the Zoya Bloom Cut\u00ae, <\/em>a signature gemstone cut that took almost one year of meticulous craftsmanship to realise it to the required look. The cut drew inspiration from the spiral movement of a blossoming bud that captures the essence of life unfolding.<\/p>\n

The Maison\u2019s distinctive design language is achieved through a vivid palette of carefully sourced gemstones. The infusion of champagne diamonds adds a touch of timeless elegance. Unexpected pairings delight\u2014lemon yellow quartz with Swiss blue topaz, golden citrine, green tsavorites, lilac amethyst \u2014harmonised with selected peripheral stones, bringing each masterpiece to life. Intricate techniques, including fretwork, structural links, and woven mesh, interlace with vibrant gemstone arrangements, forming a colourful bouquet that is understated yet luminous.<\/p>\n

\"\"
Dancing In The Wind necklace featuring a 14-carat citrine centre stone, paired with diamonds, blue sapphires and tsavorites.<\/figcaption><\/figure>\n

vathi Kant, Titan Chief Design Officer, elaborated on the ALIVE collection with Solitaire International<\/em>:<\/p>\n

Can you share the creative process behind designing these pieces and how you ensure each piece embodies the essence of nature?<\/strong><\/p>\n

Inspired by the untamed beauty of wildflowers, the vibrant ALIVE collection radiates optimism, offering a poetic homage to the Zoya woman, who is free-spirited, resilient, and graceful. The collection is a metaphor for her courage and gentle strength: wherever she stands, she blossoms.<\/p>\n

\"\"
A trillion-cut blue topaz perched atop a Zoya Bloom-cut lemon quartz come together in these striking pair of Dance of Life earrings from the ALIVE collection.<\/figcaption><\/figure>\n

Tell us more about the Bloom cut<\/strong>\u00ae \u00a0that took almost one year to complete. Which gemstones were used featuring this cut?<\/strong><\/p>\n

At Zoya, colour is not merely an element\u2014it\u2019s our muse. Innovating with fresh and unexpected colour combinations and gemstones in the ALIVE collection breaks new ground in jewellery design, a formidable challenge that pushes boundaries to achieve the seemingly impossible, while preserving the signature grace and timeless luxury that Zoya is known for.<\/p>\n

We have used unusual combinations of gemstones like . lemon yellow quartz with Swiss blue topaz, golden citrine, green tsavorites, lilac amethyst.<\/p>\n

As a design house, it has been a pleasure to create something so fresh and vibrant and, in many ways, redefine the category of fine jewellery.<\/p>\n

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The Colour Me Spring necklace from the ALIVE collection showcases an interplay of lemon quartz and amethyst in signature Bloom cut\u00ae. The sparkle of champagne and white diamond petals underscore the sublime artistry of this elegant neckpiece.<\/figcaption><\/figure>\n

As consumer preferences evolve, how does the ALIVE collection cater to their desire for unique, meaningful jewellery while staying true to Zoya\u2019s heritage of quality and elegance?<\/strong><\/p>\n

Today, jewellery is no longer meant to be tucked away in lockers; it\u2019s about being worn. People seek pieces that are not only unique and differentiated, but that also have personal meaning. At Zoya, we like to call it \u2018wearable art\u2019. Each creation tells a rich story and opens up an entire narrative for the wearer to share.<\/p>\n

\"\"
Wildflower Heart \u2013 Swiss Blue floral ear studs are designed with 35 carats of Blue Topaz in Zoya\u2019s Bloom Cut\u00ae as dew-kissed petals of pink sapphires and diamonds unfurl around them.<\/figcaption><\/figure>\n

This shift has allowed us to experiment innovatively, even with precious jewellery, something that wasn\u2019t as common a decade ago when jewellery was often viewed more as an investment, with a focus on traditional, safer choices. The desire for wearable, expressive jewellery has significantly changed that perspective, giving us the freedom to push boundaries in design while staying true to our craft.<\/p>\n","protected":false},"excerpt":{"rendered":"

REVATHI KANT, Titan\u2019s Chief Design Officer, shares the design ethos behind Zoya\u2019s latest ALIVE collection, which underscores the power of intricate craftsmanship and signature custom-cut gems to mimic the wild beauty of blooms. Zoya, the high-end jewellery atelier from the House of Tata, recently introduced its signature collection, ALIVE, inspired by the untamed beauty of…<\/p>\n","protected":false},"author":3,"featured_media":28250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-28249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nZoya\u2019s Luxurious Ode to Wildflowers! - Diamond jewellery magazine<\/title>\n<meta name=\"description\" content=\"Solitaire International Magazine: Get the best diamond jewellery magazines in India. 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