The Natural Diamond Council (NDC) and jewellery retailer Jos Alukkas have announced a strategic partnership to elevate the natural diamond industry. This collaboration aims to enhance consumer awareness, promote transparency, and drive demand for natural diamonds.<\/p>\n
Both organisations will work together to educate consumers about the unique qualities, value, and ethical sourcing of natural diamonds. This will involve creating informative content, hosting workshops, and leveraging digital platforms to reach a wider audience.<\/p>\n
NDC and Jos Alukkas will collaborate on innovative product designs that showcase the beauty and versatility of natural diamonds. This will include the development of contemporary and classic jewellery pieces that cater to diverse consumer preferences.<\/p>\n
The partnership will support industry initiatives that promote the positive impact of the natural diamond industry on economies and communities around the world. This includes advocating for fair labour practices, environmental sustainability, and responsible mining.<\/p>\n
Richa Singh, Managing Director, Natural Diamond Council, India & Middle East, stated, \u201cI would like to thank the Jos Alukkas team and Varghese Alukka, Paul Alukka and John Alukka for supporting us and believing in our vision to celebrate the essence of these ancient heirlooms and the authenticity they represent. We will kickstart our collaboration with exciting content, informative facts, showcase of the best design & craftsmanship and the positive impact of the natural diamond world. Together, we hope to grow the industry and build the diamond dream for multitudes of consumers around the country.\u201d<\/p>\n
Speaking on this collaboration, Jos Alukka, Chairman, Jos Alukkas Group said, \u201cNDC\u2019s association with Jos Alukkas will be a mutually beneficial partnership. While gold continues to be the mainstay of our business, we have recorded a notable year-on-year increase in diamond jewellery sales, and this growing demand amongst consumers illustrates the allure of natural diamonds.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The Natural Diamond Council (NDC) and jewellery retailer Jos Alukkas have announced a strategic partnership to elevate the natural diamond industry. This collaboration aims to enhance consumer awareness, promote transparency, and drive demand for natural diamonds. Both organisations will work together to educate consumers about the unique qualities, value, and ethical sourcing of natural diamonds.…<\/p>\n","protected":false},"author":1,"featured_media":28719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-28718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n