{"id":28977,"date":"2024-12-12T12:53:42","date_gmt":"2024-12-12T07:23:42","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=28977"},"modified":"2025-01-16T12:18:32","modified_gmt":"2025-01-16T06:48:32","slug":"indias-love-affair-with-natural-diamonds-deepens","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/indias-love-affair-with-natural-diamonds-deepens\/","title":{"rendered":"India\u2019s Love Affair With Natural Diamonds Deepens"},"content":{"rendered":"<p>Natural diamonds are increasingly becoming an Indian\u2019s best friend. India currently accounts for 11% of global diamond demand and surpassed China to become the second-largest market for natural diamonds.<\/p>\n<p>Jewellers have registered double-digit growth in diamond jewellery sales and the ongoing wedding demand is only going to further diamond consumption in the country.<\/p>\n<p>\u201cThe demand for solitaires this festive season shifted from volume to size, with customers opting for larger diamonds. We\u2019ve seen a remarkable 35% increase in volume, driven by factors like lower diamond prices, a strong economy, and growing consumer confidence,\u201d shares Ishu Datwani, founder of Anmol Jewellers in Mumbai.<\/p>\n<p>\u201cBuyers are willing to invest more in bigger stones, knowing that they are getting more value for their money compared to previous years. Generally, the most popular carat size is the 1 carat, but we are getting a demand for 5-carat plus diamonds as well,\u201d adds Datwani.<\/p>\n<figure id=\"attachment_28979\" aria-describedby=\"caption-attachment-28979\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-28979 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal.jpg\" alt=\"\" width=\"940\" height=\"940\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal.jpg 940w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-150x150.jpg 150w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-768x768.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-120x120.jpg 120w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-180x180.jpg 180w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-90x90.jpg 90w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-450x450.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-270x270.jpg 270w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-20x20.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-225x225.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-900x900.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/bridal-96x96.jpg 96w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption id=\"caption-attachment-28979\" class=\"wp-caption-text\">Nature-inspired bridal diamond necklace. By Anmol Jewellers<\/figcaption><\/figure>\n<p>\u201cDuring the first half of this year, we\u2019ve observed a substantial double-digit growth in natural diamond solitaire sales, with consumers particularly favouring pieces in the 40-60 pointer range,\u201d informs\u00a0Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers.<\/p>\n<p>\u201cWhile solitaires remain a strong preference, diamond bangles have also seen a notable rise in demand. In the wedding segment, average ticket sizes for bridal sets are around \u20b915-20 lakhs, with 70% of buyers gravitating towards diamond sets featuring coloured stones, as is the current wedding trend,\u201d adds Kalyanaraman.<\/p>\n<p><strong>Sparkling Gifts<\/strong><\/p>\n<p>There is a growing trend of buying diamonds as gifts for loved ones. At Anmol Jewellers, solitaire pendants and stud earrings, with average prices ranging from \u20b950,000 to \u20b91 lakh are strong gifting contenders.<\/p>\n<p>The demand for diamonds is not only from women but men, too! \u201cWe&#8217;ve seen a surge in interest within the men&#8217;s category, especially for natural diamond solitaires and bracelets, underscoring the growing diversity in diamond jewellery preferences,\u201d adds Kalyanaraman.<\/p>\n<p>Men are experimenting with diamonds in their jewellery with typical carat sizes ranging from 0.25 to 0.5 carats with an average ticket size of \u20b930,000, Datwani informs.<\/p>\n<figure id=\"attachment_28980\" aria-describedby=\"caption-attachment-28980\" style=\"width: 816px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28980 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage.jpg\" alt=\"\" width=\"816\" height=\"940\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage.jpg 816w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage-130x150.jpg 130w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage-768x885.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage-450x518.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage-225x259.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage-20x23.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/vintage-83x96.jpg 83w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><figcaption id=\"caption-attachment-28980\" class=\"wp-caption-text\">A vintage emerald &amp; diamond ring featured at Astaguru&#8217;s The Exceptionals auction.<\/figcaption><\/figure>\n<p><strong>Vintage Diamonds <\/strong><\/p>\n<p>Indians are opening up to the idea of buying contemporary and vintage jewellery from auction houses such as Sotheby\u2019s, Christies, Saffronart and AstaGuru. It is not only wealthy individuals who are buying important pieces from auctions as an investment, younger audiences are also turning to auction houses to buy unique and rare pieces of jewellery.<\/p>\n<figure id=\"attachment_28981\" aria-describedby=\"caption-attachment-28981\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-28981 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair.jpg\" alt=\"\" width=\"940\" height=\"808\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair.jpg 940w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-150x129.jpg 150w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-768x660.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-450x387.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-225x193.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-900x774.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-20x17.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2024\/12\/pair-112x96.jpg 112w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption id=\"caption-attachment-28981\" class=\"wp-caption-text\">A pair of vintage diamond ear pendants featured at Astaguru&#8217;s The Exceptionals auction.<\/figcaption><\/figure>\n<p>AstaGuru\u2019s recently concluded auction \u2018The Exceptionals\u2019 held this October encompassed some stunning diamond and gem-studded jewellery, silver and timepieces.<\/p>\n<p>Jay Sagar, Jewellery Expert at AstaGuru Auction House, believes that larger old-cut diamonds, such as Old European cut or Golconda diamonds, are ideal for investment due to their rarity. \u201cOne of the key advantages of purchasing from an auction is the thorough due diligence performed on each piece. One can purchase a beautiful pair of vintage earrings for as little as \u20b92.5 to\u00a0 \u20b93 lakhs ranging upwards into crores. In recent auctions, I\u2019ve noticed that even smaller pieces of vintage jewellery are being sought after by both investors and \u00a0collectors,\u201d explains Sagar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natural diamonds are increasingly becoming an Indian\u2019s best friend. India currently accounts for 11% of global diamond demand and surpassed China to become the second-largest market for natural diamonds. Jewellers have registered double-digit growth in diamond jewellery sales and the ongoing wedding demand is only going to further diamond consumption in the country. \u201cThe demand&hellip;<\/p>\n","protected":false},"author":11,"featured_media":28978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,79],"tags":[],"thb-sponsors":[],"class_list":["post-28977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-viewpoint"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India\u2019s Love Affair With Natural Diamonds Deepens - Diamond jewellery magazine<\/title>\n<meta name=\"description\" content=\"Solitaire International Magazine provides an exceptional experience by showcasing the finest in luxury diamond jewellery, gold jewellery, valuable gemstones, and more\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/indias-love-affair-with-natural-diamonds-deepens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India\u2019s Love Affair With Natural Diamonds Deepens - 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