{"id":29740,"date":"2025-02-03T12:44:11","date_gmt":"2025-02-03T07:14:11","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=29740"},"modified":"2025-02-20T15:29:41","modified_gmt":"2025-02-20T09:59:41","slug":"launch-alert-zoyas-reborn-line-focuses-only-on-solitaires","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/launch-alert-zoyas-reborn-line-focuses-only-on-solitaires\/","title":{"rendered":"Launch Alert: Zoya\u2019s \u2018Reborn\u2019 Line Focuses Only On Solitaires!"},"content":{"rendered":"

Zoya, from the House of Tata, presents its first collection of solitaires ‘Reborn’, with a multimedia campaign film created in collaboration with Wieden + Kennedy India. The film is directed by Laurence Dunmore, acclaimed for his luxury storytelling and work with stars like Johnny Depp.<\/p>\n

The campaign brings to life Zoya’s core ethos \u2013the essence of a woman fully alive in her own narrative, coming into her own on her journey to her feminine self. In conjunction with the launch of Reborn, Zoya introduced its new logo, marking a fresh chapter in the brand\u2019s storied legacy. This journey of awakening is the heart of the film, where she is reborn\u2014not just for the world, but for herself.<\/p>\n

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A still from the Zoya campaign for the Reborn collection.<\/figcaption><\/figure>\n

The Reborn collection ushers in a new era for the atelier, with the introduction of the innovative Eterna CutTM<\/sup> \u2013 a masterfully crafted star-shaped facet, transforming each piece into wearable art. \u00a0The new logo symbolises creation, rebirth, and vitality.<\/p>\n

Reborn is an ode to focusing only on what truly matters\u2014the purity and meaning of the solitaire itself. This sentiment is reflected in every element\u2014the solitaire, the logo, and the collection\u2014where Zoya’s muse is a woman whose jewellery mirrors her soul, celebrating the beauty and depth of her unique journey.<\/p>\n

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The solitaire ring from Zoya\u2019s Reborn collection.<\/figcaption><\/figure>\n

Ajoy Chawla, CEO of Jewellery Division, Titan, stated, \u201cAt Zoya, we understand that a solitaire is far more than a symbol\u2014it is a personal treasure, a reflection of the Zoya woman\u2019s journey. Like her, the unmatched brilliance of our solitaires truly shines with each piece designed to capture her essence. Crafted with exceptional artistry, the Eterna Cut\u2122 Zoya solitaire radiates captivating fire and scintillation, reflecting her soul, a reminder of her inner brilliance.\u201d<\/p>\n

\"\"<\/p>\n

\"\"
Pear-cut solitaires adorn the ring and ear studs (above) from Zoya\u2019s Reborn collection.<\/figcaption><\/figure>\n

Now in its 15th year, Zoya continues to redefine the luxury jewellery experience in India. The high-end brand has 12 exclusive boutiques across Mumbai, Delhi, Ahmedabad, Bengaluru, Chennai, Kolkata, Pune, and Hyderabad, along with Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh. Zoya further elevates its personalised service by offering video-assisted jewellery consultations and home trials.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zoya, from the House of Tata, presents its first collection of solitaires ‘Reborn’, with a multimedia campaign film created in collaboration with Wieden + Kennedy India. The film is directed by Laurence Dunmore, acclaimed for his luxury storytelling and work with stars like Johnny Depp. The campaign brings to life Zoya’s core ethos \u2013the essence…<\/p>\n","protected":false},"author":1,"featured_media":29741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-29740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"\nLaunch Alert: Zoya\u2019s \u2018Reborn\u2019 Line Focuses Only On Solitaires! - solitaire magazine<\/title>\n<meta name=\"description\" content=\"Zoya, from the House of Tata, presents its first collection of solitaires 'Reborn', with a multimedia campaign film created in collaboration with Wieden + Kennedy India - solitaire magazine\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/launch-alert-zoyas-reborn-line-focuses-only-on-solitaires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch Alert: Zoya\u2019s \u2018Reborn\u2019 Line Focuses Only On Solitaires! 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