Kalyan Jewellers has unveiled \u201cCrafting Futures,\u201d a new Corporate Social Responsibility (CSR) initiative aimed at supporting jewellery artisans and preserving traditional craftsmanship. The company has pledged an initial commitment of \u20b93 crore to the program.<\/p>\n
The initiative, a key component of Kalyan Jewellers\u2019 \u201cWith Love\u201d brand philosophy, focuses on improving artisans\u2019 livelihoods, community development, and ensuring the continuation of traditional skills. Kalyan Jewellers is also calling on its partners and stakeholders to join the movement, emphasising that \u201cCrafting Futures\u201d is a long-term, evolving action plan.<\/p>\n
T.S. Kalyanaraman, Managing Director, Kalyan Jewellers, said, \u201cJewellery is not just about gold and gemstones \u2013 it carries the soul and artistry of the karigars who bring each piece to life. With Crafting Futures, we are ensuring that traditional craftsmanship evolves with modern advancements, taking a stand for the artisans who have upheld our industry\u2019s legacy for generations.\u201d<\/p>\n
The initiative will bridge tradition and innovation by improving workspaces, introducing new technologies, and providing upskilling opportunities for artisans. It will also focus on the well-being of artisans and their families through educational support for children, healthcare provisions, and initiatives promoting long-term financial stability.<\/p>\n","protected":false},"excerpt":{"rendered":"
Kalyan Jewellers has unveiled \u201cCrafting Futures,\u201d a new Corporate Social Responsibility (CSR) initiative aimed at supporting jewellery artisans and preserving traditional craftsmanship. The company has pledged an initial commitment of \u20b93 crore to the program. The initiative, a key component of Kalyan Jewellers\u2019 \u201cWith Love\u201d brand philosophy, focuses on improving artisans\u2019 livelihoods, community development, and…<\/p>\n","protected":false},"author":1,"featured_media":29904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-29903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n