De Beers Jewellers has announced a rebranding, changing its name to De Beers London. The move aims to solidify the brand\u2019s position within the high-end luxury market by associating it with London, a global fashion and luxury hub.<\/p>\n
The rebranding is a key component of De Beers Group\u2019s \u201cOrigins strategy,\u201d focused on building value through scale.\u00a0 The company believes this evolution will reinforce its unique selling point: direct access to natural diamonds at their source.\u00a0 This, they say, positions De Beers London as the only luxury jeweller with such access.<\/p>\n
Alongside the name change, De Beers London launched its 2025 brand campaign, \u201cPortraits of True Brilliance.\u201d\u00a0 The campaign highlights the brand\u2019s iconic Talisman and Enchanted Lotus collections and features internationally acclaimed British supermodel Adwoa Aboah.<\/p>\n","protected":false},"excerpt":{"rendered":"
De Beers Jewellers has announced a rebranding, changing its name to De Beers London. The move aims to solidify the brand\u2019s position within the high-end luxury market by associating it with London, a global fashion and luxury hub. The rebranding is a key component of De Beers Group\u2019s \u201cOrigins strategy,\u201d focused on building value through…<\/p>\n","protected":false},"author":1,"featured_media":30083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-30081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n