{"id":30367,"date":"2025-03-11T12:33:57","date_gmt":"2025-03-11T07:03:57","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=30367"},"modified":"2025-03-11T12:33:57","modified_gmt":"2025-03-11T07:03:57","slug":"jewelers-of-america-unveils-new-diamond-sales-tool-for-retailers","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/jewelers-of-america-unveils-new-diamond-sales-tool-for-retailers\/","title":{"rendered":"Jewelers of America Unveils New Diamond Sales Tool for Retailers"},"content":{"rendered":"

Jewelers of America (JA) introduced a new sales tool designed to help retail jewellery associates confidently educate customers on both natural and lab-grown diamonds. The resource, titled Counter Intelligence: Just the Facts about Natural & Lab-Grown Diamonds<\/em>, serves as a comprehensive guide offering unbiased, factual information on the key differences and similarities between the two diamond types.<\/p>\n

The brochure is intended for use at jewellery store counters, providing a quick and reliable reference for sales associates, JA said. It equips retail staff with the knowledge needed to support customers in making informed purchasing decisions based on personal values and preferences.<\/p>\n

\u201cWe recognise the importance of empowering our members with tools that enhance customer trust and confidence,\u201d said Regina Ciarleglio, Director of Membership at JA. \u201cThe Counter Intelligence<\/em> guide was developed in response to jewellers\u2019 requests for a clear, factual way to present information on natural and lab-grown diamonds. This resource ensures both customers and associates have access to accurate, objective details that aid in meaningful decision-making.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Jewelers of America (JA) introduced a new sales tool designed to help retail jewellery associates confidently educate customers on both natural and lab-grown diamonds. The resource, titled Counter Intelligence: Just the Facts about Natural & Lab-Grown Diamonds, serves as a comprehensive guide offering unbiased, factual information on the key differences and similarities between the two…<\/p>\n","protected":false},"author":1,"featured_media":30368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-30367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\nJewelers of America Unveils New Diamond Sales Tool for Retailers - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/jewelers-of-america-unveils-new-diamond-sales-tool-for-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jewelers of America Unveils New Diamond Sales Tool for Retailers - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Jewelers of America (JA) introduced a new sales tool designed to help retail jewellery associates confidently educate customers on both natural and lab-grown diamonds. 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