{"id":30880,"date":"2025-04-08T13:03:36","date_gmt":"2025-04-08T07:33:36","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=30880"},"modified":"2025-04-09T15:07:50","modified_gmt":"2025-04-09T09:37:50","slug":"davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/","title":{"rendered":"Davide Zerbini: India Is at the Core of Morellato\u2019s Global Growth Strategy"},"content":{"rendered":"

In an exclusive conversation with Solitaire International, Davide Zerbini, Managing Director of Morellato & Sector Ltd., <\/strong>talks about how India has become a pivotal part of the Italian jewellery giant\u2019s global supply chain and strategic vision. The company is leveraging India\u2019s craftsmanship, technical expertise, and growing infrastructure to reshape its international footprint. As Morellato continues to evolve from a fashion-forward European brand to a global powerhouse, India stands at the heart of this transformation.<\/p>\n

You\u2019ve had a growing connection with India in recent years. Can you tell us how that began?<\/strong>
\nYes, we actually started our journey in India quite recently \u2014 in March 2023. That\u2019s when I first came here. At that time, our company had just acquired one of the largest and most established jewellery retailers in Germany. Our purchasing volume had increased significantly, and we felt it was too risky to rely solely on China for our supply chain, as we had done in the past. That\u2019s when we began diversifying \u2014 exploring Southeast Asia, including Thailand and Vietnam \u2014 but India quickly became our primary hub.<\/p>\n

What makes India such an important destination for you beyond just diversification?<\/strong>
\nThere are several factors. One of the most impressive aspects is the depth of technical knowledge and craftsmanship in India. The artisans and technicians here have a strong command over the entire jewellery production process \u2014 from casting to final quality control \u2014 all within the same factory. This is quite different from China, where many stages of the process are outsourced. In India, factories tend to be more vertically integrated.<\/p>\n

How often do you visit India?<\/strong>
\nRoughly every quarter. We believe in maintaining close relationships with our partners here.<\/p>\n

What percentage of your jewellery sourcing is now done in India?<\/strong>
\nWe\u2019ve already moved about 40\u201345% of our total gold purchasing to India. We work with several well-regarded jewellery manufacturers in India.<\/p>\n

However, India is still catching up in certain areas of silver jewellery \u2014 like tubing and mechanical techniques \u2014 where China remains ahead for now. But we see India evolving steadily in this direction as well.<\/p>\n

Do you also work with manufacturers in Jaipur for gemstone jewellery?<\/strong>
\nAbsolutely. We work with Jaipur-based factories for our diamond and precious stone jewellery. We also source from Noida and other regions to fully tap into India\u2019s diverse manufacturing capabilities.<\/p>\n

Morellato is an Italian company. What does Italy still specialise in when it comes to jewellery?<\/strong>
\nItaly is exceptional when it comes to design and handcrafted work. It\u2019s ideal when manufacturing isn\u2019t involved or is minimal.<\/p>\n

How wide is Morellato\u2019s retail footprint across Europe?<\/strong>
\nWe currently have around 700 stores across Italy, France, Germany, and Austria. Our offerings range from fashion jewellery in stainless steel to high-end diamond jewellery, often combined with watches.<\/p>\n

Are you expanding into other categories besides jewellery and watches?<\/strong>
\nYes, we\u2019re expanding into accessories as well. We already have a watch production facility in Bangalore and have recently started packaging production in Chennai. It\u2019s part of our broader diversification strategy.<\/p>\n

Do you foresee further growth in your India operations in the near future?<\/strong>
\nDefinitely. While productivity in India still has room to improve compared to China, the potential here is tremendous. We’re steadily increasing our operations and investment across India, not just in jewellery but also in packaging and accessories. India has become a critical partner in our global ecosystem.<\/p>\n

Are you seeing anything particularly exciting on this visit to India?<\/strong>
\nTo be honest, we know the Indian market quite well by now. This trip is more about maintaining relationships and keeping the dialogue going with our partners here.<\/p>\n

What is the consumer response to lab-grown diamonds (LGD) in Italy and Europe?<\/strong>
\nIt\u2019s been slower compared to markets like the US, but it’s gradually gaining traction. We\u2019ve invested in our in-house lab-grown diamond brand, Full and Life Diamond, and we\u2019re also incorporating LGDs into our three main brands. However, regulations in Europe \u2014 especially in France \u2014 require us to label these as \u201csynthetic diamonds,\u201d which adds complexity. Still, we\u2019re seeing a gradual rise in consumer interest.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an exclusive conversation with Solitaire International, Davide Zerbini, Managing Director of Morellato & Sector Ltd., talks about how India has become a pivotal part of the Italian jewellery giant\u2019s global supply chain and strategic vision. The company is leveraging India\u2019s craftsmanship, technical expertise, and growing infrastructure to reshape its international footprint. As Morellato continues…<\/p>\n","protected":false},"author":3,"featured_media":30881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106,107,79],"tags":[],"thb-sponsors":[],"class_list":["post-30880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","category-retail","category-viewpoint"],"acf":[],"yoast_head":"\nDavide Zerbini: India Is at the Core of Morellato\u2019s Global Growth Strategy - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Davide Zerbini: India Is at the Core of Morellato\u2019s Global Growth Strategy - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"In an exclusive conversation with Solitaire International, Davide Zerbini, Managing Director of Morellato & Sector Ltd., talks about how India has become a pivotal part of the Italian jewellery giant\u2019s global supply chain and strategic vision. The company is leveraging India\u2019s craftsmanship, technical expertise, and growing infrastructure to reshape its international footprint. As Morellato continues…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-08T07:33:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-09T09:37:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Zerbini.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Zerbini.jpg\",\"width\":1000,\"height\":600,\"caption\":\"solitaire magazine\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/\",\"name\":\"Davide Zerbini: India Is at the Core of Morellato\\u2019s Global Growth Strategy - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/#primaryimage\"},\"datePublished\":\"2025-04-08T07:33:36+00:00\",\"dateModified\":\"2025-04-09T09:37:50+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/9fb7ee18bb0ee6495ba78f48f508bcc5\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/davide-zerbini-india-is-at-the-core-of-morellatos-global-growth-strategy\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/9fb7ee18bb0ee6495ba78f48f508bcc5\",\"name\":\"Shanoo Bijlani\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30367b4f39ee75e29e8eb53937913df409900114c6d6f7f3fc8c8134a284701c?s=96&d=mm&r=g\",\"caption\":\"Shanoo Bijlani\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/30880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=30880"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/30880\/revisions"}],"predecessor-version":[{"id":30882,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/30880\/revisions\/30882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/30881"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=30880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=30880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=30880"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=30880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}