Platinum Guild International (PGI) India has announced the return of its signature retail initiative \u2013 the Platinum Season of Love. Now in its seventh edition, the campaign will run from 25 April to 31 May 2025, spanning over 1800+ stores in more than 360 cities across metro, tier 1, 2, and 3 locations.<\/p>\n
This annual initiative has become a cornerstone in PGI India\u2019s marketing calendar, designed to boost consumer demand and deepen retail partnerships. The campaign will feature PGI\u2019s three key branded collections: Platinum Love Bands, Men of Platinum, and Platinum Evara, showcasing designs crafted in 95% pure platinum to resonate with today\u2019s values of meaning, rarity, and self-expression.<\/p>\n
Building on the success of previous editions, the 2025 campaign follows a strong showing last year that saw participation from 1,650 stores. Retailers across the country are gearing up to leverage PGI\u2019s marketing momentum ahead of the wedding and festive seasons.<\/p>\n
Vaishali Banerjee, Managing Director, PGI India, said, \u201cThe return of Platinum Season of Love reflects our ongoing commitment to place the consumer at the core while strengthening our retail partnerships to fuel this momentum. This initiative is a powerful example of how strategic collaboration can drive consideration, and unlock sustained category growth.\u201d<\/p>\n
Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers, said, \u201cWith PGI\u2019s marketing push for both the Men of Platinum and Platinum Love Bands\u2014this season promises even greater momentum. Returning after a year, we anticipate a strong resurgence, especially during the wedding season, making this the perfect time for customers to acquire platinum.\u201d<\/p>\n
Milan Shah, Director, Kalamandir Jewellers, noted, \u201cThe timing couldn\u2019t be better, aligning with key buying periods, and we are eager to maximise this opportunity. Season of Love has consistently delivered growth; motivating our teams and attracting new consumers drawn to platinum\u2019s unique appeal.\u201d<\/p>\n
Anand Ananthapadmanabhan, MD, GRT Jewellers, remarked, \u201cThis initiative presents an excellent opportunity to engage younger consumers while driving higher conversions. We look forward to delivering our best this season with exclusive collections across categories, offering exceptional platinum experiences to our customers.\u201d<\/p>\n
G.R. Radhakrishnan, MD, GRT Jewellers, added, \u201cThis initiative is not just a strategic highlight for us; it\u2019s our way of connecting with customers in their journey of love, by giving them trusted, heirloom-quality pieces to symbolise their emotions.\u201d<\/p>\n
Joy Alukkas, Chairman, Joyalukkas Group, said, \u201cThe Platinum Season of Love plays a pivotal role in energising our sales teams, enhancing customer engagement, and driving sales momentum for the quarter.\u201d<\/p>\n
Varghese Alukka, MD, Jos Alukkas Jewellery, stated, \u201cThis year, we are poised to surpass all previous sales records, with the season kicking off just before Akshaya Tritiya\u2014an opportune moment for growth.\u201d<\/p>\n
Suvankar Sen, MD & CEO, Senco Gold & Diamonds, shared, \u201cWe see a strong opportunity to drive higher sales through our exclusive platinum collections, including \u2018I Do\u2019 – Platinum Love Bands, Aham – men’s platinum jewellery, and our latest women\u2019s jewellery collection, Platinum Nova.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Platinum Guild International (PGI) India has announced the return of its signature retail initiative \u2013 the Platinum Season of Love. Now in its seventh edition, the campaign will run from 25 April to 31 May 2025, spanning over 1800+ stores in more than 360 cities across metro, tier 1, 2, and 3 locations. This annual…<\/p>\n","protected":false},"author":1,"featured_media":31096,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-31095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n