{"id":31330,"date":"2025-04-29T16:58:39","date_gmt":"2025-04-29T11:28:39","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=31330"},"modified":"2025-04-29T16:58:39","modified_gmt":"2025-04-29T11:28:39","slug":"aeterna-by-zoya-where-spirit-meets-design","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/","title":{"rendered":"Aeterna by Zoya: Where Spirit Meets Design"},"content":{"rendered":"<p><em>Zoya\u2019s new take on Aeterna delves into metaphysical nuances of this eternal symbol, The Flower of Life, lending a spiritual heft to the collection. \u00a0<\/em><\/p>\n<p>Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its iconic Aeterna collection\u2014where sacred geometry meets feminine energy in sculptural form and colour.<\/p>\n<figure id=\"attachment_31332\" aria-describedby=\"caption-attachment-31332\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31332 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece.jpg\" alt=\"\" width=\"940\" height=\"841\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece.jpg 940w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-150x134.jpg 150w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-768x687.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-450x403.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-225x201.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-900x805.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-20x18.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/neckpiece-107x96.jpg 107w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption id=\"caption-attachment-31332\" class=\"wp-caption-text\">Cosmic Vision neckpiece, Aeterna Collection, by Zoya<\/figcaption><\/figure>\n<p>Inspired by the Flower of Life\u2014a spiritual talisman of universal interconnectedness\u2014Aeterna\u00a0 interprets geometric patterns as symbols of life.<\/p>\n<p>Initially articulated using purple amethyst, a gemstone that represents feminine energy, the Aeterna collection has been refashioned with green\u00a0 amethyst, symbolising renewal \u2014 creating a dual-toned narrative.<\/p>\n<p>This collection introduces sculptural hoop earrings, layered\u00a0 medallions, and iconic rings\u2014architectural in silhouette, yet ethereal in presence.\u00a0 Crafted with see-through construction echoing sacred patterns, each piece invites a\u00a0 sense of tranquillity and luminosity.<\/p>\n<figure id=\"attachment_31333\" aria-describedby=\"caption-attachment-31333\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31333 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem.jpg\" alt=\"\" width=\"940\" height=\"705\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem.jpg 940w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-150x113.jpg 150w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-768x576.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-450x338.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-225x169.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-900x675.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-20x15.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Poem-128x96.jpg 128w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption id=\"caption-attachment-31333\" class=\"wp-caption-text\">A Timeless Poem Bangle, Aeterna Collection, by Zoya<\/figcaption><\/figure>\n<p>These pieces transcend trends, and are not just an adornment, but a spiritual companion, making her feel more alive than ever.<\/p>\n<p>\u201cAeterna has always held a cherished place in the Zoya universe \u2014 its resonance with\u00a0 women is both profound and deeply personal,\u201d shares Amanpreet Ahluwalia, Business\u00a0 head of Zoya-House of Tata. \u201cWith this new expression, we\u2019ve added depth and\u00a0 meaning, while also expanding the collection into more elevated and expressive\u00a0 categories \u2014 pieces that are beautifully designed to be worn every day. More women\u00a0 are embracing Aeterna, making it their own, and finding a personal connection in its\u00a0 evolving spirit.<\/p>\n<p>The new interpretation of Aeterna features unique cuts of green and purple amethyst sculpted into myriad\u00a0 patterns of rose gold. These carefully crafted elements become wearable symbols of energy, balance, and transcendence. While purple amethyst continues to anchor her\u00a0 feminine essence, green amethyst evokes a soft awakening within.<\/p>\n<figure id=\"attachment_31334\" aria-describedby=\"caption-attachment-31334\" style=\"width: 940px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-31334 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred.jpg\" alt=\"\" width=\"940\" height=\"815\" data-sizes=\"auto\" data-srcset=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred.jpg 940w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-150x130.jpg 150w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-768x666.jpg 768w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-450x390.jpg 450w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-225x195.jpg 225w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-900x780.jpg 900w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-20x17.jpg 20w, https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Sacred-111x96.jpg 111w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption id=\"caption-attachment-31334\" class=\"wp-caption-text\">Sacred Songs Earrings, Aeterna Collection, by Zoya<\/figcaption><\/figure>\n<p>\u201cReimagining Aeterna was a deeply thoughtful process,\u201d says Revathi Kant, Chief\u00a0 Design Officer, Titan Company Limited. \u201cWe sought to honour the soul of the original\u00a0 collection while unveiling it through a more contemporary lens\u2014introducing sculptural\u00a0 silhouettes and intricate, geometric detailing. With the addition of green amethyst\u2014a\u00a0 gemstone that embodies infinite possibility\u2014we infused the collection with a renewed sense of lightness and luminosity.\u201d<\/p>\n<p>The new reimagination of Aeterna claims its place in the world of modern luxury \u2014 where timeless design\u00a0 becomes a language of inner beauty, and jewellery is an intimate extension of self\u2014 formidable, feminine and infinite.<\/p>\n<p>The collection is now available across Zoya ateliers \u2014 an eternal ode to presence,\u00a0 purpose, and poetic design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoya\u2019s new take on Aeterna delves into metaphysical nuances of this eternal symbol, The Flower of Life, lending a spiritual heft to the collection. \u00a0 Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its iconic Aeterna collection\u2014where sacred geometry meets feminine energy in sculptural form and colour. Inspired&hellip;<\/p>\n","protected":false},"author":1,"featured_media":31331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99,104],"tags":[],"thb-sponsors":[],"class_list":["post-31330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aeterna by Zoya: Where Spirit Meets Design - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aeterna by Zoya: Where Spirit Meets Design - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Zoya\u2019s new take on Aeterna delves into metaphysical nuances of this eternal symbol, The Flower of Life, lending a spiritual heft to the collection. \u00a0 Zoya, the luxury jewellery atelier from the House of Tata, unveils a new expression of its iconic Aeterna collection\u2014where sacred geometry meets feminine energy in sculptural form and colour. Inspired&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-29T11:28:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Aeterna.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/04\/Aeterna.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/\",\"name\":\"Aeterna by Zoya: Where Spirit Meets Design - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/#primaryimage\"},\"datePublished\":\"2025-04-29T11:28:39+00:00\",\"dateModified\":\"2025-04-29T11:28:39+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/aeterna-by-zoya-where-spirit-meets-design\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/31330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=31330"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/31330\/revisions"}],"predecessor-version":[{"id":31335,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/31330\/revisions\/31335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/31331"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=31330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=31330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=31330"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=31330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}