Father\u2019s Day spending in the US is set to reach a record $24 billion this year, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. While the total spend is rising, jewellery is noticeably absent from the list of top gift choices.<\/p>\n
Unlike Mother\u2019s Day, when jewellery topped the charts with a projected $6.8 billion in sales, Father’s Day purchases are leaning more towards experiences, clothing, gift cards, and grooming products. In fact, 58% of shoppers plan to buy greeting cards, followed by clothing (55%), special outings (53%), and gift cards (50%). Jewellery didn\u2019t make the list.<\/p>\n
\u201cConsumers are looking for gifts that create special memories or feel personal, and that\u2019s pushing spending into categories like outings and subscription boxes,\u201d said Phil Rist, EVP of Strategy at Prosper. \u201cThere\u2019s a clear preference for experiential or practical gifts when it comes to dads.\u201d<\/p>\n
The average Father\u2019s Day spend is $199.38 per person, nearly $10 more than last year. However, even with rising budgets, fine jewellery doesn\u2019t appear to be part of the plan\u2014highlighting a notable contrast to Mother\u2019s Day, where jewellery is often considered a must-have gift.<\/p>\n
As retailers gear up for Father\u2019s Day, the message is clear: while spending is strong, jewellery remains more closely tied to celebrating mums than dads.<\/p>\n","protected":false},"excerpt":{"rendered":"
Father\u2019s Day spending in the US is set to reach a record $24 billion this year, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. While the total spend is rising, jewellery is noticeably absent from the list of top gift choices. Unlike Mother\u2019s Day, when jewellery topped the charts with a…<\/p>\n","protected":false},"author":1,"featured_media":31837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-31836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n