GJEPC, along with its knowledge partner, the UAE-based World Academy of Design (WAOD), hosted an engaging virtual introductory session\u00a0to unveil a unique cross-cultural initiative titled GJEPC x GCC Design Lab: Co-Creating for SAJEX.<\/p>\n
Ms. Dolly Choudhary, Director of Promotions & Marketing, GJEPC, opened the session by outlining the objectives of this special initiative, which aims to connect Indian SAJEX exhibitors with designers from the GCC region. The goal is to co-create jewellery collections that are not only market-relevant but also culturally aligned with the preferences of Saudi consumers.<\/p>\n
As part of this initiative, a two-day physical design workshop\u00a0will soon be held in Mumbai, where 10 select GCC-based designers\u00a0will work closely with enrolled SAJEX exhibitors. This hands-on collaboration will see the GCC mentors guiding exhibitors in curating designs tailored specifically to the Saudi market.<\/p>\n
Ms. Mahima Varma, Co-partner, WAOD, offered an overview of jewellery design directions that resonate with the GCC audience. She highlighted aesthetic cues, cultural nuances, and stylistic preferences that define jewellery buying in the region.<\/p>\n
The session concluded on a high note, with enthusiastic participation from SAJEX exhibitors, who expressed a keen interest in deepening their understanding of the GCC\u2019s design sensibilities, cultural values, and consumer behaviour.<\/p>\n","protected":false},"excerpt":{"rendered":"
GJEPC, along with its knowledge partner, the UAE-based World Academy of Design (WAOD), hosted an engaging virtual introductory session\u00a0to unveil a unique cross-cultural initiative titled GJEPC x GCC Design Lab: Co-Creating for SAJEX. Ms. Dolly Choudhary, Director of Promotions & Marketing, GJEPC, opened the session by outlining the objectives of this special initiative, which aims…<\/p>\n","protected":false},"author":1,"featured_media":32128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-32127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n