{"id":32375,"date":"2025-07-07T10:40:24","date_gmt":"2025-07-07T05:10:24","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=32375"},"modified":"2025-07-07T16:37:37","modified_gmt":"2025-07-07T11:07:37","slug":"julls-championing-brazils-fine-jewellery-artists","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/","title":{"rendered":"JULLS \u2013 Championing Brazil\u2019s Fine Jewellery Artists"},"content":{"rendered":"

Founded by <\/span>Debora Lucki<\/span><\/b> and <\/span>Camilla Guimar\u00e3es<\/span><\/b>, JULLS is a curatorial platform that promotes Brazil\u2019s most compelling fine jewellery designers \u2014 both emerging and established. With roots in architecture, design, and marketing, the duo brings a sharp eye and a deep respect for craftsmanship to the global stage.\u00a0<\/span>\u00a0<\/span><\/p>\n

Since its debut in 2016, JULLS has built bridges between Latin American ateliers and international retailers, placing authorial jewellery in the spotlight where it belongs.\u00a0<\/span>\u00a0<\/span><\/p>\n

Solitaire International<\/span><\/i> spoke with the founders about their creative ethos, the power of storytelling, and why Brazilian design is having its moment. What makes the designers of JULLS stand out is how they reinterpret Brazilian traditions through a contemporary lens. \u201cWe are drawn to creators who honour manual processes while embracing innovation in form, material, and concept,\u201d the founders of the brand add.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"
Debora Lucki and Camilla Guimar\u00e3es.<\/figcaption><\/figure>\n

Can you share a bit about your backgrounds and what inspired you to come together to create JULLS?<\/span><\/b>\u00a0<\/span><\/p>\n

We, Camilla and I, have founded a curatorship company dedicated to developing the best of authorial fine jewellery designers. We were both born and raised in Brazil, a country of immense cultural diversity and natural beauty, which has always influenced our aesthetic sensibilities.\u00a0<\/span>\u00a0<\/span><\/p>\n

Camilla\u2019s background is architecture and design, and I have always worked in the marketing business. Our paths crossed professionally through a shared passion for art and design and the desire to bridge the gap between designers and the best retailers in the world, which eventually led us to build JULLS.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"
Double-drop pink bicolour tourmaline earrings crafted in 18-karat yellow gold with diamonds and \u201croxinho\u201d wood, by Denise Cassou.<\/figcaption><\/figure>\n

What guides your curatorial eye?<\/span><\/b>\u00a0<\/span><\/p>\n

As curators, our aesthetic reflects the brands we represent authorial, colourful, artsy, edge and contemporary. We gravitate towards jewellery that tells a story \u2014 whether through architectural lines, organic textures, or vibrant use of colour. There is always an element of unexpected beauty, where traditional craftsmanship meets avant-garde design. Brazilian jewellery is fearless in combining materials, embracing asymmetry, and celebrating individuality \u2014 and that spirit is at the heart of everything we do at JULLS.\u00a0<\/span>\u00a0<\/span><\/p>\n

JULLS was born from our desire to highlight the incredible creativity and craftsmanship of authorial designers to a broader international audience. Rather than being jewellery designers ourselves, we are curators \u2014 storytellers who connect unique artistic DNA with the global market.<\/span>\u00a0<\/span><\/p>\n

We started our company in 2016, and most of the designers we represent are crafted in Latin America by independent ateliers who merge ancestral techniques with innovative design.<\/span><\/p>\n

\"\"
The Essenza earrings are decorated with Arizona turquoises, corals, Brazilian emeralds and diamonds, by Andrea Matos Lopes.<\/figcaption><\/figure>\n

How did your business take off?\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Our debut included a carefully selected curation of 10 designers in a Trunk Show in New York who embody the diversity of authorial fine jewellery. We launched designers who work with high quality of gemstones and finishing, unconventional materials and sustainable practices. The inspiration was clear: to show the world that authorial jewellery goes far beyond traditional \u2014 it is artistic, conceptual, and deeply contemporary.<\/span>\u00a0<\/span><\/p>\n

How does JULLS play a creative role? Also, how are you celebrating the mines and gems in your home country?<\/span><\/b>\u00a0<\/span><\/p>\n

JULLS acts as a bridge between the source \u2014 Brazil\u2019s extraordinary mines \u2014 and the final artistic expression crafted by our designers. Our partnership with the mines is also about fostering transparency and ethical sourcing. Many of our designers choose their stones directly from mines that use ethical processes, supporting local communities and sustainable practices. We regularly gather feedback from buyers and retailers who we collaborate with; and work closely with our designers, to help them refine their pieces.\u00a0<\/span>\u00a0<\/span><\/p>\n

We created a project named Mine-to-Market to connect the designers with mines that have Brazilian gems and operate using sustainable practices. We also curated brands that had the same DNA to be part of this project. One remarkable example is Fiszman Jewel. <\/span>Richard\u202f<\/span>Fiszman\u2019s<\/span> work deeply connects with the energy of Brazilian gemstones. His Heritage Collection<\/span> features <\/span>bi-colour tourmalines and rubellites, directly sourced from the Cruzeiro Mine in the state of Minas Gerais\u2014the largest in the world in terms of the scale of production\u2014known for its fair mining practices.\u00a0<\/span>\u00a0<\/span><\/p>\n

\"\"
The Blue Coral Topaz ring crafted in 18-karat gold is topped with a 12-carat blue topaz and accented with diamonds, by Carol Kauffmann.<\/figcaption><\/figure>\n

Which designers did you showcase at the Couture Show this year? And did they make anything special for the show?<\/span><\/b>\u00a0<\/span><\/p>\n

We were thrilled to debut a selection of exceptional pieces at the Couture show in Las Vegas this year, each reflecting a unique narrative. Each designer, who is part of our curation, brought exclusive, never-before-seen pieces created especially for the Couture show. These designs reflect not only their artistic identity but also created a dialogue with the international audience \u2014 pieces that bridge Brazilian essence with global sophistication.\u00a0<\/span>\u00a0<\/span><\/p>\n

The creations of Andrea Matos Lopes are known for their bold and colourful designs that blend Brazilian soul with international aesthetics. Her standout piece was a Romance necklace in 18-karat gold with a beautiful mix of turquoise and emerald.<\/span>\u00a0<\/span><\/p>\n

Denise Cassou\u2019s<\/span> pieces are deeply spiritual, crafted with natural gemstones and symbolic forms that channel energy and intention. A standout piece for us was the Belle Polonaise pair of earrings in 18-karat gold with \u2018roxinho\u2019 wood, bicolour tourmaline and diamonds.\u00a0<\/span>\u00a0<\/span><\/p>\n

Carol Kauffmann is known for her bold, architectural designs that play with colour and geometry. Her Explosion earrings are inspired by celestial bodies. The pieces, made of yellow gold and adorned with diamonds, capture the light and energy of the Sun, planets and the stars.<\/span>\u00a0<\/span><\/p>\n

AMPM blends minimalism with sensual curves, focusing on pieces that move with the body. Their Re-Charge bracelet is a statement of fluidity, edge, and elegance.<\/span>\u00a0<\/span><\/p>\n

Maria Eulalia\u2019s work embodies organic luxury, with hand-textured gold and sculptural silhouettes. The Hanover collection brings elegance and the resplendent shine of jewellery of the time and is inspired by the note\u2019s classics by Mozart.\u00a0<\/span>\u00a0<\/span><\/p>\n

Can you share key challenges you\u2019ve faced as entrepreneurs and the strategies you used to overcome them?<\/span><\/b>\u00a0<\/span><\/p>\n

One of our biggest challenges, we would say was breaking preconceived notions about Brazilian jewellery within international markets. For a long time, Brazilian design was underrepresented globally, often perceived only through the lens of raw gemstones rather than finished, artistic jewellery.<\/span>\u00a0<\/span><\/p>\n

We overcame this by telling our story and the stories behind each designer, each gem, and each process. <\/span><\/p>\n

Building relationships with retailers, members of the press and collectors has been key. Couture is a perfect example of how we are now positioning authorial fine jewellery where it belongs: among the most innovative and desirable in the world.<\/span>\u00a0<\/span><\/p>\n

What\u2019s the best piece of business advice you\u2019ve ever received \u2014 and how has it shaped the way you do you work?<\/span><\/b>\u00a0<\/span><\/p>\n

The best advice we ever received is simple but profound: \u201cStay authentic to your purpose.\u201d In an industry driven by trends, it\u2019s tempting to chase what\u2019s commercially expected. With committed curation and quality work with professionalism, consistency and high-quality designers, we strive to remain authentic.\u00a0<\/span>\u00a0<\/span><\/p>\n

Another powerful lesson is that \u201crelationships are everything.\u201d Whether with designers, clients, or partners, nurturing trust, transparency, and collaboration has been the foundation of our growth.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Founded by Debora Lucki and Camilla Guimar\u00e3es, JULLS is a curatorial platform that promotes Brazil\u2019s most compelling fine jewellery designers \u2014 both emerging and established. With roots in architecture, design, and marketing, the duo brings a sharp eye and a deep respect for craftsmanship to the global stage.\u00a0\u00a0 Since its debut in 2016, JULLS has…<\/p>\n","protected":false},"author":8,"featured_media":32411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,79],"tags":[],"thb-sponsors":[],"class_list":["post-32375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","category-viewpoint"],"acf":[],"yoast_head":"\nJULLS \u2013 Championing Brazil\u2019s Fine Jewellery Artists - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JULLS \u2013 Championing Brazil\u2019s Fine Jewellery Artists - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Founded by Debora Lucki and Camilla Guimar\u00e3es, JULLS is a curatorial platform that promotes Brazil\u2019s most compelling fine jewellery designers \u2014 both emerging and established. With roots in architecture, design, and marketing, the duo brings a sharp eye and a deep respect for craftsmanship to the global stage.\u00a0\u00a0 Since its debut in 2016, JULLS has…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T05:10:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T11:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/07\/New-Project-9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/07\/New-Project-9.jpg\",\"width\":1000,\"height\":600,\"caption\":\"Crafted in 18-karat champagne gold with a stunning serti dress\\u00e9 (upright setting), the Sinfonia earrings feature prasiolites in varied shapes totalling approximately 21 carats, by Maria Eulalia\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/\",\"name\":\"JULLS \\u2013 Championing Brazil\\u2019s Fine Jewellery Artists - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/#primaryimage\"},\"datePublished\":\"2025-07-07T05:10:24+00:00\",\"dateModified\":\"2025-07-07T11:07:37+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/fbaf30914210a4e5ff9655e04f11d564\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/julls-championing-brazils-fine-jewellery-artists\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/fbaf30914210a4e5ff9655e04f11d564\",\"name\":\"Smitha Sadanandan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b83c05709643057f2d0d19bd746211af6790f43488adfe43cce024ffdfae206f?s=96&d=mm&r=g\",\"caption\":\"Smitha Sadanandan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/32375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=32375"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/32375\/revisions"}],"predecessor-version":[{"id":32381,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/32375\/revisions\/32381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/32411"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=32375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=32375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=32375"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=32375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}