{"id":32401,"date":"2025-07-07T15:09:21","date_gmt":"2025-07-07T09:39:21","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=32401"},"modified":"2025-07-07T15:36:29","modified_gmt":"2025-07-07T10:06:29","slug":"platinum-jewellery-thrives-on-innovation-at-pgis-buyer-seller-meet-in-kochi","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/platinum-jewellery-thrives-on-innovation-at-pgis-buyer-seller-meet-in-kochi\/","title":{"rendered":"Platinum Jewellery Thrives on Innovation at PGI\u2019s Buyer-Seller Meet in Kochi"},"content":{"rendered":"

Platinum\u2019s rising popularity in India was in focus at the 8th Platinum Buyer-Seller Meet hosted by PGI India in Kochi on 27\u201328 June 2025. Reporting from the event, <\/span><\/i>Regan Luis<\/span><\/i><\/b> observed how top manufacturers showcased bold design innovation, fresh consumer insights, and a shared vision to make platinum the metal of choice for modern India.<\/span><\/i>\u00a0<\/span><\/p>\n

Platinum enjoys a coveted niche in India\u2019s crowded jewellery retail landscape. Marketed exclusively by Platinum Guild International (PGI) in the country, platinum jewellery has seen consistent double-digit growth in India at the retail level for well over a decade. In 2024, platinum jewellery retail sales grew by 13.3%, with PGI\u2019s strategic retail partners outperforming the broader market. The momentum has carried forward into 2025, with over 16% growth recorded among PGI\u2019s key partners in the first half of the year.<\/span>\u00a0<\/span><\/p>\n

This growth has been fuelled by high-impact branded programs like Platinum Love Bands, Platinum Evara, and Men of Platinum, each of which taps into evolving consumer mindsets and emotional milestones. These initiatives have not only expanded awareness but have also helped position platinum as a metal of choice for modern India.<\/span>\u00a0<\/span><\/p>\n

A visit to the 8th edition of PGI\u2019s Platinum Buyer-Seller Meet (BSM), held in Kochi on 27<\/span>–<\/span>28 June 2025, confirmed that innovation continues to be the <\/span>basis<\/span> of this growth. The event brought together 14 of the country\u2019s leading platinum jewellery manufacturers and over 60 retail partners from PGI\u2019s national network. <\/span>T<\/span>he<\/span> exhibitors <\/span>showcased<\/span> designs that reflected a bold <\/span>new design<\/span> language\u2014one that embraces contemporary silhouettes, modularity, and even bi-metal formats.<\/span><\/span>\u00a0<\/span><\/p>\n

From cutting-edge techniques and advanced global machinery to youthful forms that break away from traditional templates, manufacturers are redefining platinum\u2019s design vocabulary. The emphasis is clearly on pushing boundaries\u2014whether it\u2019s precision-engineered collections, modular experiments, or bold offerings in the men\u2019s segment.<\/span>\u00a0<\/span><\/p>\n

Vaishali Banerjee, Managing Director, PGI India & Middle East and Head of Global Market Development, said, \u201cWe\u2019re seeing notable shifts in consumer behaviour, where platinum is gaining greater mindshare\u2014driven by evolving preferences and favourable pricing trends. Our focus is on powering the next phase of growth through compelling design language and impactful storytelling.\u201d<\/span>\u00a0<\/span><\/p>\n

The subtle play of light on platinum rings revealing secret messages\u2014meant to be shared between partners\u2014was just one example of the ingenuity that earned Jewelex three well-deserved awards for Manufacturing and Innovation at the 7th Platinum Season of Love\u00a0 Awards held alongside the BSM in Kochi. Likewise, award-winner ORO Precious Metals impressed buyers with its finely engineered selection of rings, chains, and bracelets for both women and men, showcasing technical mastery and contemporary flair.<\/span><\/p>\n

Nirav Bhansali, CEO of Prism Jewellery, summed up the sentiment well: \u201cWe\u2019re witnessing strong demand for platinum, especially with the price gap narrowing between gold and platinum. Retailers are responding positively \u2013 placing orders, exploring new formats like bi-metal, and introducing platinum in smaller towns. The base may be small today, but it\u2019s growing fast, with better margins for retailers and a strong appeal among the new-age consumer.\u201d<\/span>\u00a0<\/span><\/p>\n

As India heads into the festive and wedding season, retail leaders such as Joyalukkas, PNG Jewellers, GRT, and Indriya \u2013 Aditya Birla Jewellery are betting big on platinum. They expect rising demand, particularly from younger, self-purchasing consumers and in emerging Tier 2 and Tier 3 cities.<\/span>\u00a0<\/span><\/p>\n

Platinum\u2019s modern appeal, rarity, and purity are helping it stand out in a crowded marketplace. With manufacturers and retailers now doubling down on differentiation and meaningful consumer experiences, platinum jewellery is poised to capture an even larger share of India\u2019s evolving jewellery market. Platinum is no longer just premium\u2014it\u2019s personal, purposeful, and here to stay.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Platinum\u2019s rising popularity in India was in focus at the 8th Platinum Buyer-Seller Meet hosted by PGI India in Kochi on 27\u201328 June 2025. Reporting from the event, Regan Luis observed how top manufacturers showcased bold design innovation, fresh consumer insights, and a shared vision to make platinum the metal of choice for modern India.\u00a0…<\/p>\n","protected":false},"author":2,"featured_media":32410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,100,113,101],"tags":[],"thb-sponsors":[],"class_list":["post-32401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-in-focus","category-national","category-platinum"],"acf":[],"yoast_head":"\nPlatinum Jewellery Thrives on Innovation at PGI\u2019s Buyer-Seller Meet in Kochi - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/platinum-jewellery-thrives-on-innovation-at-pgis-buyer-seller-meet-in-kochi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platinum Jewellery Thrives on Innovation at PGI\u2019s Buyer-Seller Meet in Kochi - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Platinum\u2019s rising popularity in India was in focus at the 8th Platinum Buyer-Seller Meet hosted by PGI India in Kochi on 27\u201328 June 2025. 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