The global platinum jewellery market showed strong recovery in the first quarter of 2025, according to Platinum Guild International\u2019s (PGI) latest Platinum Jewellery Business Review. Growth was led by a sharp rebound in China and steady gains in India, alongside positive trends in the US, UAE, and Japan.<\/p>\n
In India, platinum jewellery continued to grow despite wider market challenges, including record-high gold prices and the seasonal slowdown at the end of the financial year in March. PGI\u2019s top 15 strategic partners in India posted an average year-on-year platinum sales growth of 7%, supported by in-store activations, digital campaigns such as Platinum Love Bands, and celebrity-led marketing.<\/p>\n
China delivered the strongest performance, with platinum jewellery fabrication rising 50% year-on-year in Q1, significantly outperforming gold and diamond categories. The surge was driven by both plain and gem-set platinum jewellery, as jewellers shifted away from gold amid high prices and sluggish diamond demand. PGI reported the opening of over 40 platinum-dedicated wholesale showrooms and the conversion of several gold production lines to platinum. Retail sales rose 16% year-on-year, prompting calls for stronger marketing and new product offerings to sustain demand.<\/p>\n
In the UAE, platinum jewellery retail sales grew 25% year-on-year. Platinum now has a presence in 136 stores across the GCC, with PGI\u2019s focused partnerships and campaigns helping to expand the category\u2019s footprint, particularly among South Asian communities.<\/p>\n
Japan saw platinum jewellery outperform the broader market for the sixteenth straight quarter. Unit sales rose 1% year-on-year in Q1, driven by discount stores, department stores, and non-store channels. Pendants, necklaces, Kihei chains, and affordable platinum pieces remained in demand.<\/p>\n
In the United States, platinum jewellery unit sales rose 19% year-on-year among PGI\u2019s strategic partners, with revenue up nearly 24%. Wedding bands and fashion jewellery led the gains, and some retailers continued to convert inventory from white gold to platinum.<\/p>\n
\u201cAs consumers increasingly seek meaningful, high-quality pieces at accessible price points, platinum is gaining ground not just in China, but also in key markets such as India, Japan, the United States and the United Arab Emirates,\u201d said Tim Schlick, CEO, PGI. \u201cPGI\u2019s strategic partnerships remain at the heart of this growth story, helping to build lasting consumer connections with platinum.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
The global platinum jewellery market showed strong recovery in the first quarter of 2025, according to Platinum Guild International\u2019s (PGI) latest Platinum Jewellery Business Review. Growth was led by a sharp rebound in China and steady gains in India, alongside positive trends in the US, UAE, and Japan. In India, platinum jewellery continued to grow…<\/p>\n","protected":false},"author":1,"featured_media":32453,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-32452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n