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Shringar House of Mangalsutra Ltd, presented\u00a0 <\/span>\u201c24K SHUDDH\u201d collection, one of the first-ever HUID hallmarked mangalsutra collection in India crafted in 24-karat gold. The revolutionary collection offers unmatched emotional and financial value. Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Ltd.,<\/b> stated, \u201cThis launch is not just about jewellery; it’s about emotion, legacy, and purity. For the first time, Indian women can wear a mangalsutra that matches the purity of their commitment \u2014 in 24-karat. The collection is a symbol of our culture, transformed through innovation. Adding to its unmatched value and credibility, every mangalsutra in the SHUDDH collection is HUID hallmarked \u2014 ensuring BIS-certified gold purity and complete transparency for every consumer. This assurance reinforces Shringar\u2019s commitment to quality, trust, and customer confidence.<\/p>\n Pure Gold, Pure Power<\/b><\/b><\/p>\n Kama Jewelry,<\/b> too, has joined the 24-karat club and has launched its Forever 24K Collection<\/i> \u2014 a refined range of rings crafted in 0.995 purity gold. Simran Shah, Vice President \u2013 Sales<\/b>, noted, \u201cWhile the world\u2019s cutting down on gold karats karats to meet price points, we\u2019re doubling up on purity. With gold prices rising and 24-karat outperforming the Nifty in 7 of the last 10 years (including 30%+ gains just last year), the verdict is clear: pure gold isn\u2019t just pretty, it\u2019s smart. So, we thought, why dilute what\u2019s already perfect? Instead, we found a way to make 24-karat stronger so it\u2019s not just wearable, it\u2019s investable with a side of design.\u201d<\/p>\n Vikram Jain, Co-founder of Kanakratna Exim Pvt. Ltd.<\/b>, states that the company has been a pioneer in making <\/b>18-karat exclusive gold jewellery for over 25 years. This year at IIJS Premiere 2025, we\u2019re proud to mark a new milestone \u2014 the launch of our very first 24-karat gold jewellery collection, \u2018Investible Jewellery\u2019. Crafted with exceptional care and innovation, this collection is for those who view gold not just as adornment, but as a lasting asset. the exquisite range is a celebration of craftsmanship, heritage, and the timeless value of pure gold.\u201d<\/p>\n Vineet Vasa\u2019s Lotus Jewellery Creation<\/b> is ushering in a fresh chapter in fine gold craftsmanship with the unveiling of Purorra<\/i> \u2014 a 24-karat gold jewellery line set to debut at IIJS. Crafted in 99.5% pure gold, the collection celebrates purity with a purpose, combining traditional elegance with modern meaning. With Purorra<\/i>, the brand continues its legacy of innovation, offering timeless designs that speak of grace, value, and conscious luxury.<\/p>\n","protected":false},"excerpt":{"rendered":" Call it bold, audacious, even brazen \u2014 but some exhibitors at IIJS Premiere have made a striking statement by unveiling 24-karat gold collections, right when much of the world is leaning towards lower-karat gold. This move reaffirms two things: first, gold\u2019s status as a trusted store of value remains unshaken; and second, our exceptional manufacturers…<\/p>\n","protected":false},"author":3,"featured_media":32654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,100],"tags":[],"thb-sponsors":[],"class_list":["post-32651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gold","category-in-focus"],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/08\/Shringar-1000x689.jpg\")