{"id":33190,"date":"2025-09-16T16:46:05","date_gmt":"2025-09-16T11:16:05","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=33190"},"modified":"2025-09-16T16:46:05","modified_gmt":"2025-09-16T11:16:05","slug":"world-gold-council-unveils-the-moment-is-gold-campaign-in-india","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/world-gold-council-unveils-the-moment-is-gold-campaign-in-india\/","title":{"rendered":"World Gold Council Unveils \u2018The Moment Is Gold\u2019 Campaign in India"},"content":{"rendered":"

The World Gold Council (WGC) has launched its latest gold jewellery campaign in India, titled \u2018The Moment Is Gold\u2019<\/em>, aimed at connecting with Gen Z and Millennials by celebrating everyday moments with gold.<\/p>\n

Traditionally associated with weddings and festivals, gold jewellery is being repositioned through this campaign as a reflection of modern lifestyles and a symbol of personal milestones. By highlighting spontaneous, meaningful moments, the initiative seeks to broaden gold\u2019s appeal and encourage younger consumers to embrace it as part of their daily lives.<\/p>\n

Arti Saxena, Head of Marketing, India, WGC, said, \u201cOur campaign is about creating a new social currency for gold, one that resonates deeply with Gen Z and Millennials who are finding unique ways to express themselves. The campaign seeks to encourage them to cherish their personal \u2018gold moments\u2019 \u2013 be it a personal achievement, a small victory, a moment of connection, and by symbolising these moments with the enduring beauty and value of gold.\u201d<\/p>\n

Supported by GJEPC India, the campaign has been conceptualised by BBDO India. One of its key films tells the story of a young man at a concert who recognises his girlfriend in the crowd by the gold jewellery she is wearing\u2014a subtle reminder of gold\u2019s comforting and personal touch.<\/p>\n

Josy Paul, Chairman & Chief Creative Officer, BBDO India said; \u201cFor generations, gold has been tied to life\u2019s monumental milestones. With \u2018The Moment Is Gold\u2019, we\u2019re reframing that tradition \u2013 by celebrating the spontaneous, everyday moments that carry meaning. It\u2019s about giving gold a fresh, youthful relevance: not just for the big chapters of life, but also for the small, golden sparks that make every day extraordinary.\u201d<\/p>\n

The campaign will run across television, digital, OTT, CTV, social media, and print, with WPP Media as the media partner. The film has been directed by Anvitaa Dutt and produced by Tavishi Gawri of Good Morning Films, with photography by Rid Burman for the print campaign.<\/p>\n

The campaign video can be viewed here<\/a>, and more details will be available on www.momentisgold.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The World Gold Council (WGC) has launched its latest gold jewellery campaign in India, titled \u2018The Moment Is Gold\u2019, aimed at connecting with Gen Z and Millennials by celebrating everyday moments with gold. Traditionally associated with weddings and festivals, gold jewellery is being repositioned through this campaign as a reflection of modern lifestyles and a…<\/p>\n","protected":false},"author":1,"featured_media":33191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-33190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\nWorld Gold Council Unveils \u2018The Moment Is Gold\u2019 Campaign in India - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/world-gold-council-unveils-the-moment-is-gold-campaign-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Gold Council Unveils \u2018The Moment Is Gold\u2019 Campaign in India - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"The World Gold Council (WGC) has launched its latest gold jewellery campaign in India, titled \u2018The Moment Is Gold\u2019, aimed at connecting with Gen Z and Millennials by celebrating everyday moments with gold. 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