{"id":33280,"date":"2025-09-23T11:34:37","date_gmt":"2025-09-23T06:04:37","guid":{"rendered":"https:\/\/gjepc.org\/solitaire\/?p=33280"},"modified":"2025-09-23T11:34:37","modified_gmt":"2025-09-23T06:04:37","slug":"indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth","status":"publish","type":"post","link":"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/","title":{"rendered":"Indriya Unveils \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari and Siddharth"},"content":{"rendered":"<p>Indriya, the jewellery brand from Aditya Birla Group, has launched its festive collection, <em>Alka<\/em>, through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign reimagines the classic song <em>Dil Abhi Bhara Nahin<\/em>, composed by Sneha Khanwalkar and directed by Anvita Dutt, capturing a tender story of love and togetherness during the festive season.<\/p>\n<p>The collection draws inspiration from the mythical city of Alkapuri, the abode of Kubera, God of Wealth and Prosperity. Crafted in gold, diamonds and polki, the designs feature motifs of lotuses, swans, and peacocks, evoking timeless symbols of grace, abundance, and festivity. With necklaces, earrings, and bangles, <em>Alka<\/em> celebrates prosperity and the joy of celebration.<\/p>\n<p>Sandeep Kohli, CEO, Indriya, said, \u201cWe see jewellery as a powerful symbol of the bonds that truly matter. This campaign is our ode to the quiet, personal moments that make the festive season so special\u2014the ones you share with the people who are closest to your heart. Aditi and Siddharth\u2019s real-life chemistry brought this narrative to life beautifully, showing that true luxury isn&#8217;t in grand displays, but in the small, heartfelt connections we cherish.\u201d<\/p>\n<p>Shantiswarup Panda, CMO, Indriya, added, \u201cThis collection embodies the warmth &amp; prosperity of the festive season, along with the deep longing for those closest to our hearts. This festive season, Indriya unveils the full version of the soulful, reimagined rendition of the classic song, <em>Dil Abhi Bhara Nahi<\/em>, offering a fresh, emotional ode to the endless love the brand celebrates.\u201d<\/p>\n<p>Tanuja Bhat, Senior Executive Creative Director, Ogilvy West, noted, \u201cWe wanted to carve out a new, intimate space within the festive narrative. The film captures a sweet story of Aditi stealing a special moment with Siddharth during a Diwali party, using an Indriya ring, creating her own \u2018us\u2019 within the \u2018we\u2019.\u201d<\/p>\n<p>With 29 stores across 15 cities and over 20,000 designs in gold, polki, and diamond, Indriya continues to expand its footprint in India. The brand offers a wide range of jewellery for everyday wear, festive occasions, and bridal celebrations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indriya, the jewellery brand from Aditya Birla Group, has launched its festive collection, Alka, through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign reimagines the classic song Dil Abhi Bhara Nahin, composed by Sneha Khanwalkar and directed by Anvita Dutt, capturing a tender story of love and togetherness during the&hellip;<\/p>\n","protected":false},"author":1,"featured_media":33281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-33280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indriya Unveils \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari and Siddharth - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Indriya Unveils \u2018Alka\u2019 Festive Collection with Aditi Rao Hydari and Siddharth - Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"og:description\" content=\"Indriya, the jewellery brand from Aditya Birla Group, has launched its festive collection, Alka, through a music video featuring real-life couple Aditi Rao Hydari and Siddharth. The campaign reimagines the classic song Dil Abhi Bhara Nahin, composed by Sneha Khanwalkar and directed by Anvita Dutt, capturing a tender story of love and togetherness during the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/\" \/>\n<meta property=\"og:site_name\" content=\"Solitaire magazine is a International jewellery magazine - India\u2019s leading B2B gem and jewellery magazine\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T06:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/09\/Aditya.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\",\"url\":\"https:\/\/gjepc.org\/solitaire\/\",\"name\":\"Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/gjepc.org\/solitaire\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/gjepc.org\/solitaire\/wp-content\/uploads\/2025\/09\/Aditya.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/#webpage\",\"url\":\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/\",\"name\":\"Indriya Unveils \\u2018Alka\\u2019 Festive Collection with Aditi Rao Hydari and Siddharth - Solitaire magazine is a International jewellery magazine - India\\u2019s leading B2B gem and jewellery magazine\",\"isPartOf\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/#primaryimage\"},\"datePublished\":\"2025-09-23T06:04:37+00:00\",\"dateModified\":\"2025-09-23T06:04:37+00:00\",\"author\":{\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gjepc.org\/solitaire\/indriya-unveils-alka-festive-collection-with-aditi-rao-hydari-and-siddharth\/\"]}]},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/gjepc.org\/solitaire\/#\/schema\/person\/b614a6d604f6c36c387b4c876bb33d79\",\"name\":\"GJEPC\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/gjepc.org\/solitaire\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f6c5b479a8ec14da0f88385e2b6cd51ccb37ac80c31409ecaebe5524700952a2?s=96&d=mm&r=g\",\"caption\":\"GJEPC\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/33280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/comments?post=33280"}],"version-history":[{"count":1,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/33280\/revisions"}],"predecessor-version":[{"id":33282,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/posts\/33280\/revisions\/33282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media\/33281"}],"wp:attachment":[{"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/media?parent=33280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/categories?post=33280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/tags?post=33280"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/gjepc.org\/solitaire\/wp-json\/wp\/v2\/thb-sponsors?post=33280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}