Tanishq, the jewellery brand from the House of Tata, has rolled out one of India\u2019s largest gold exchange campaigns, urging families to bring idle gold out of lockers and convert it into new jewellery. The initiative highlights a stark reality: though Indian households collectively hold nearly 25,000 tonnes of gold, almost 99% of the country\u2019s annual demand is still met through imports.<\/p>\n
By promoting gold exchange, Tanishq hopes to not only help consumers renew their personal legacies but also reduce the nation\u2019s dependence on imported gold. To amplify the message of trust and transparency, the brand has partnered with cricket icon Sachin Tendulkar.<\/p>\n
In a first, Tanishq is offering 0% deduction on gold exchange across all karatages, including as low as 9KT, until 21st<\/sup> October, 2025. The brand\u2019s Gold Exchange Programme has already seen more than 30 lakh customers exchange nearly 1.7 lakh kilos of gold, accounting for 40% of its business.<\/p>\n Ajoy Chawla, CEO \u2013 Jewellery Division, Titan Company Limited, said: \u201cEvery time a family exchanges even one gram of old locker gold, they \u2026 contribute to the nation by reducing imports. That is the power of gold exchange\u2014personal joy with a national impact. With our first-ever 0% deduction offer across karatages (even as low as 9kt) this festive season, we are making it easier for every Indian to participate in the vision of making our nation self-reliant.\u201d<\/p>\n Sachin Tendulkar added: \u201cGold is woven into the lives of every Indian family \u2013 gifted, cherished, and relied upon as it is passed on with love through generations. Tanishq\u2019s Gold Exchange offers families a transparent and trustworthy way to renew this legacy. Each exchange not just turns yesterday\u2019s jewellery into today\u2019s contemporary designs, but also adds up to something much larger by reducing India\u2019s dependence on gold imports, which to me is a win for every Indian.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Tanishq, the jewellery brand from the House of Tata, has rolled out one of India\u2019s largest gold exchange campaigns, urging families to bring idle gold out of lockers and convert it into new jewellery. The initiative highlights a stark reality: though Indian households collectively hold nearly 25,000 tonnes of gold, almost 99% of the country\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":33499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[83],"tags":[],"thb-sponsors":[],"class_list":["post-33498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bulletin"],"acf":[],"yoast_head":"\n